Haldiram’s has started a travel firm called Travhos Experience and hired half a dozen tourism professionals to spearhead the travel services foray of the eight-decade-old company famous for its Indian snacks and restaurants.
If successful, Patanjali gets a firm foothold in the cooking oils business where Adani, through its partnership with Wilmar, Emami and Godrej are established players.
The company also supplies to FMCG brands globally, manufacturing variants of the snack in five manufacturing units spread across Chennai and Thiruchendur.