Swiggy has rolled out Guru, a 24x7 AI assistant designed for its restaurant partners, as the food delivery platform expands the use of artificial intelligence in restaurant operations. The tool is being launched across 720+ cities and will be available to more than 2.7 lakh restaurants, including independent kitchens and multi-outlet operators.
Guru provides restaurant partners with a conversational interface through which they can access business data, review sales performance, manage advertising and discount campaigns and resolve operational queries. The interface is available in more than 20 vernacular languages, including Hindi, Kannada and Telugu.
The platform combines several functions that would otherwise require separate tools or manual analysis. Partners can start, review and modify advertising campaigns through chat, while also accessing detailed information on their GMV and orders.
Guru evaluates performance across sales, orders, average order value and 30+ other metrics tracked over time. The platform can also identify areas where performance is weaker and provide recommendations based on the available data. The AI assistant also includes menu-level insights. Restaurant partners can add menu items, generate descriptions and identify top-selling products. These recommendations are based on category-level performance and the restaurant's existing data.
Guru also allows partners to access payout-related information, including tax reports, payout summaries and detailed payout annexures, bringing financial and operational information into the same conversational interface.
Rohit Kapoor, CEO, Swiggy Food Marketplace, said, “Today, AI has redefined how businesses operate and is driving higher efficiency across industries. Having partnered with restaurants for over 12 years, we understand the operational demands and constant multi-tasking that our partners navigate every single day. Integrating AI into their everyday workflows is a natural next step in our journey together. With Guru, we are introducing an intuitive, AI-first assistant that redefines daily restaurant management, providing 24x7 support, faster query resolution, and actionable performance insights that help grow their business.”
The launch places AI-based business analytics, campaign management, menu analysis and payout information within a single platform for Swiggy's restaurant network. The development reflects the growing integration of conversational AI into routine restaurant management and partner operations.
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