Sula Vineyards Reports Record Q1 Net Revenue

Sula Vineyards Limited, India's leading wine producer, has announced its highest-ever Q1 net revenue, marking a significant milestone for the company. The results highlight strong performance across its Brands despite challenges faced in wine consumption and tourism due to several dry days and extreme weather conditions.

Wine Tourism includes room revenue, sale of food and beverages, merchandise, and other ancillary products/services, excluding on-site wine sales.

Sula CEO Rajeev Samant stated, "We are pleased to announce our highest ever Q1 net revenue, although wine consumption and tourism during the quarter were impacted by several dry days nationwide and locally during the Lok Sabha elections and the scorching weather conditions."

Samant also announced the appointment of Omprakash Singh as Head of Marketing. "With a wealth of experience in various FMCG, e-commerce, and media companies like L&K Saatchi and Saatchi and Shemaroo, we're confident Omprakash is the right person to lead Sula's expanded marketing initiatives moving forward." 

Additionally, the company will begin bottling at a new unit in Maharashtra, the recently acquired ND Wines facility, this month.

Sula, which boasts a portfolio of over 50 labels across more than 10 brands, has decided to transition its Economy and Popular brands to a third-party sales force model in Maharashtra, starting with Mumbai and Pune. This strategy, previously successful in Karnataka and Telangana, will allow Sula’s sales force to focus exclusively on the priority Elite and Premium brands.