
Zepto is preparing to launch its Rs 11,000-crore initial public offering in July, according to people familiar with the development, marking one of the most closely watched public market moves in India’s quick commerce sector.
The Bengaluru-based company, which recently received approval from the Securities and Exchange Board of India for its public issue, is expected to file its Updated Draft Red Herring Prospectus shortly. Zepto had earlier submitted its IPO papers through the confidential filing route in December 2025.
Sources familiar with the matter told PTI that the company is targeting a stock market listing before July 31. If completed, the listing will place Zepto alongside publicly traded rivals Zomato and Swiggy, intensifying competition in the online delivery and rapid commerce segment.
Founded by Aadit Palicha and Kaivalya Vohra, Zepto has been expanding its operational footprint through a market-density focused model rather than rapid geographic expansion, according to a recent report by brokerage Bernstein.
The report noted that Zepto currently has the highest dark-store concentration in the quick commerce category, operating nearly 21 stores per city compared to approximately nine stores per city for competing platforms. The company currently runs 1,255 dark stores across 61 cities, while rival Blinkit operates 2,222 stores across 243 cities.
Bernstein said Zepto’s strategy is centred on increasing penetration within existing urban markets rather than aggressively entering newer cities. The brokerage also highlighted that the company has the highest store-to-pincode ratio in the segment, indicating a focus on denser operations in metro markets where higher order frequency and delivery efficiency can improve operational leverage over time.
“Instead of chasing GMV through expansion, Zepto appears to be building usage intensity and operational leverage within fewer markets,” the report stated.
The brokerage further observed that Zepto’s approach differs from the broader industry trend where scale is often measured through city expansion. Bernstein suggested that the company may be betting on deeper market penetration and stronger unit economics in high-density clusters instead of wider national coverage.
The IPO plans come after continued investor backing for the quick commerce platform. In October 2025, Zepto raised USD 450 million, approximately Rs 3,757.5 crore, in a funding round led by the California Public Employees' Retirement System (CalPERS), valuing the company at USD 7 billion.
The company had previously achieved unicorn status in August 2023 after raising USD 200 million during its Series E funding round, which valued the startup at USD 1.4 billion.
Zepto’s planned public listing reflects growing investor interest in India’s fast-growing quick commerce market, where companies are increasingly competing on delivery efficiency, dark-store density and customer retention in urban markets.
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