TIGERFIRE Vodka, co-founded by Sanjay Dutt and Paresh Ghelani, partnered with BMW Infinity Cars and BMW Navnit Motors to introduce a multi-location nightlife format across Mumbai. The activation was structured as a curated bar trail spanning Bandra Born, Late Checkout, and AER Mumbai.
The format combined multiple venues into a single itinerary, with each location offering a different environment while maintaining consistent brand integration. The experience was designed to move guests across venues through scheduled transitions rather than independent visits, indicating a shift towards coordinated nightlife programming.
Transportation between locations was managed through chauffeur-driven BMW vehicles, positioning mobility as part of the overall experience. The collaboration also highlighted a focus on controlled and responsible consumption, with logistics structured to reduce friction between venues.
The guest list included a limited group of creators and industry participants who documented the event in real time, extending its visibility beyond on-ground engagement. Brand presence was integrated through signature serves and in-venue placements, without altering the core identity of each outlet.
Badal Moradia, CEO, TIGERFIRE Vodka, said, “We want TIGERFIRE to be defined by the experiences enjoyed. We want to break the mold of what is to be expected. There are so many amazing restaurants in Mumbai, that we knew we wanted to work with them to create a unique and unforgettable night. And our partnership with both helped bring it all together. The journey is just as important as the destination, and traveling in style in BMW’s best line up helped make everything about this absolutely unforgettable.”
The initiative reflects a broader trend in the hospitality and beverage sector where brands are moving beyond single-venue activations to multi-location formats that combine mobility, curated programming, and controlled guest flows.
ExpansionWith the latest investment, the company’s total funding has reached Rs 113.35 crore, including nearly Rs 37.7 crore raised through its earlier seed…
ProfitThe board has not recommended a dividend for FY26, opting instead to retain earnings for debt reduction and ongoing capital expenditure requirements.
ExpansionThe company has also expanded canned beer distribution to more than 360 outlets, supported by its cold-chain infrastructure.
Hotels and restaurantsThe opening marks Sarovar Hotels fourth property in Africa, strengthening its growth international across key business and leisure destinations
Copyright © 2009 - 2026 Restaurant India.