Restaurant India News: Swiggy Teams Up with Tourism Western Australia to Tap Indian Travellers

Swiggy, one of India’s leading on-demand convenience platforms, has announced a strategic collaboration with Tourism Western Australia (TWA) to engage Indian consumers and position Western Australia as a preferred holiday destination. The partnership, announced on the sidelines of World Tourism Day, uses Swiggy’s digital ecosystem to integrate travel inspiration into everyday consumer interactions.

The campaign is currently live on Swiggy and Instamart and combines the platform’s focus on speed and convenience with Western Australia’s relaxed and joyful travel experiences. At the center of this initiative is the Quokka, known as “the world’s happiest animal,” who appears as a mascot across Swiggy’s digital touchpoints. The Quokka replaces delivery executives on post-order tracking maps and features on in-app banner ads, prompting users to imagine the possibility of a Western Australian holiday during their routine app usage.

One of Western Australia’s most recognizable experiences, the Quokka Selfie, has become a global social media phenomenon with millions of shares. Through this collaboration, Indian users are introduced to this cultural icon within the Swiggy interface. To further drive interaction, Swiggy has launched a “Find the Quokka” challenge, where users explore a digital travel map of Western Australia to locate five hidden Quokka icons. This gamified activity familiarizes users with key landscapes across the state. One participant, chosen through a lucky draw, will receive return tickets for two to Western Australia, sponsored by Tourism Western Australia.

Tom Upson, Director Markets & Aviation, Tourism Western Australia, said, “India is one of Western Australia’s most important and fastest-growing visitor markets. By joining hands with Swiggy, we aim to inspire more Indian travellers to explore the breathtaking landscapes and welcoming spirit of our state. India’s quick commerce and online food delivery boom, led by Swiggy’s vast reach, offers us a unique platform to connect with today’s connected, convenience-driven consumers and place our destination firmly on their travel radar.” He added, “The Quokka is Western Australia’s charm. By bringing it into the Swiggy experience, we hope to spark curiosity among Indian consumers and inspire them to choose Western Australia as their next holiday destination.”

Sidharth Bhakoo, Chief Business Officer, Swiggy Food Marketplace, said, “Swiggy has always looked at ways to go beyond transactions and spark meaningful engagement with our consumers. Our partnership with Tourism Western Australia reflects this vision. By introducing the Quokka into the Swiggy experience, we are creating a moment of joy that nudges our users to imagine the pleasures of travel, even in the middle of their everyday routines. With our deep reach across millions of households and our unique ability to blend digital and physical touchpoints, this collaboration is a great example of how brands can come together to inspire aspiration while staying rooted in everyday relevance.”

Arjun Mukundd, Country Manager, Tourism Western Australia, said, “Travel is about creating moments of happiness that last a lifetime. With this campaign, we’re inviting Indian travellers to imagine their own joyful moments in Western Australia, whether that’s taking a Quokka Selfie, exploring our natural wonders, or experiencing our unique culture. From food to travel, both Swiggy and Tourism Western Australia celebrate life’s happiest moments. This collaboration brings the Quokka, our most loved local, into everyday India while inspiring travellers to plan their own unforgettable trip to Western Australia.”

The campaign runs from September 28 to October 11, 2025, across Delhi NCR, Mumbai, Bengaluru, Hyderabad, Kochi, Kolkata, Pune, and Chennai. It aligns with India’s festive and holiday planning season and targets key outbound travel markets that overlap with Swiggy’s largest user bases. This initiative gives Tourism Western Australia a direct and engaging route to connect with aspirational Indian consumers through their regular digital touchpoints.