Restaurant India News: Swiggy and Marrakesh Mark a Decade of Partnership with New Pune Outlet

Middle Eastern restaurant chain Marrakesh and food delivery platform Swiggy have launched a Swiggy Orange-themed outlet in Pune to mark a major milestone—completing over 10 lakh orders together.

Marrakesh, established in 2007, brought shawarma and other Middle Eastern dishes to Pune, building a loyal customer base for its consistent quality and distinct flavours. Swiggy began operations in Pune in 2015, aiming to improve access to popular dining options. Marrakesh became one of its earliest partners, enabling wider reach and faster delivery for customers.

The Swiggy Orange-themed outlet marks their long-standing collaboration, with the design reflecting both brands’ focus on operational growth, mutual trust, and consistent service delivery.

Sidharth Bhakoo, Chief Business Officer, Swiggy, said, “This isn’t just a celebration of 1 million orders, it’s a reflection of how strong local partnerships can evolve with the right digital enablers. Today, this partnership stands as a blueprint for how hyperlocal brands can scale, diversify, and deepen customer relationships in the digital age, with Swiggy as an enabling force.”

Gaurav Gite, Co-Founder, Marrakesh, added, “Marrakesh has always believed in strong local connections to deliver the best food to its customers. Teaming up with Swiggy early on helped us bring our food to more people across Pune—and this milestone is a celebration of every loyal customer who made it possible.”

Industry analysts point to this milestone as an example of how local foodservice brands can leverage partnerships with delivery aggregators to build scale, diversify customer touchpoints, and adapt to evolving consumption patterns. With this launch, Marrakesh and Swiggy aim to highlight the role of collaborative business models in shaping the city’s food delivery landscape.