Restaurant India News: Olio Pizza Renews Rajasthan Royals Partnership, Launches Rs 99 Match-Day Pizza Slice

Curefoods-owned Olio Pizza has renewed its partnership with Rajasthan Royals for another season, continuing its association with the franchise as part of a broader strategy to strengthen brand visibility during the ongoing cricket calendar.

As part of the renewed collaboration, the company has introduced a new campaign titled “SLICE MAAR,” aimed at linking food consumption with live match viewing behaviour. The campaign focuses on integrating product innovation with fan engagement, targeting younger consumers and frequent food delivery users during match days.

At the centre of the campaign is a new product, the Royal Pizza Slice, a 24 cm single-serve offering priced starting at Rs 99. The product has been positioned as an entry-level, high-frequency purchase designed for individual consumption during live matches, aligning with the growing trend of solo and convenience-led ordering in the quick service restaurant segment.

“Our partnership with the Rajasthan Royals is a cornerstone of our year, and we're thrilled to be back for another season. The 'SLICE MAAR' campaign is pure, unadulterated fan energy. It’s the sound of a six being hit and the feeling of grabbing the perfect slice of pizza on match night. With the new Royal Pizza Slice, we're not just selling a product; we're serving an essential part of the cricket ritual for every single fan, making the game-day experience more accessible and exciting than ever before,” said Gokul Kandhi, Chief Operating Officer, Curefoods.

Alok Chitre, Chief Operating Officer, Rajasthan Royals, said, “Our partnership with Olio Pizza is a testament to the long-term relationships we hold dear. Over these years, we have grown together, creating a platform that goes beyond sponsorship—one that enriches how our fans connect with every match. We look forward to strengthening this collaboration further as we continue to create meaningful, high-quality experiences for our fans.”

The partnership extends into on-ground activations at match venues in Jaipur and Guwahati, where Olio Pizza will operate branded kiosks and hawker units to drive in-stadium sales. The brand will also have a presence through sponsored match segments and on-ground visibility elements aimed at enhancing recall among live and broadcast audiences.

Additionally, the company is setting up an Olio Dugout on Sahakar Marg in Jaipur as a dedicated fan engagement zone for the duration of the cricket season. The space will host watch events, retail official team merchandise, and run consumer engagement activities in collaboration with Super Royals, the team’s fan community. These initiatives are designed to drive offline footfall while building direct consumer interaction beyond digital platforms.

The Royal Pizza Slice will be available across Olio Pizza outlets in over 40 cities, as well as through delivery platforms such as Swiggy and Zomato, ensuring wide accessibility during match days.

The renewed partnership highlights how quick service restaurant brands are increasingly leveraging sports-led marketing to drive seasonal demand, improve order frequency, and expand consumer reach across both dine-in and delivery channels.