Restaurant India News: Ochre Spirits Launches in Pondicherry, Targets 25-City Expansion Across India

Ochre Spirits, one of India’s rapidly growing artisanal spirits companies, has launched its product portfolio in Pondicherry as part of a broader expansion strategy across South and West India. Following its strong base in Goa, this marks the first milestone in the brand’s latest phase of growth, with Karnataka and Maharashtra next on the rollout plan. The company aims to expand its presence across 25 Indian cities in the coming years, reinforcing its position in the country’s premium craft alcobev segment.

Established in 2023, Ochre Spirits has quickly made a mark in India’s evolving alcoholic beverage landscape. The brand’s momentum has been driven by growing interest from millennial and Gen Z consumers who increasingly prefer authentic, small-batch, and well-crafted beverages over traditional, mass-market offerings. This shift highlights a larger trend toward experiential drinking and contemporary craftsmanship within India’s premium beverage space.

The company currently offers a curated range of rums and vodkas, including Nutty Berry Rum, Mango Citron Rum, Peach & Cherry Vodka, and Saffron Vodka. With its expanding portfolio, Ochre Spirits is now entering new categories such as whisky, agave spirits, and gin, positioning itself as a diversified craft beverage house built around innovation and premium quality.

John Royerr, Founder, Ochre Spirits, said, “Our expansion into Pondicherry marks the beginning of a decisive new chapter for Ochre Spirits as we deepen our footprint across South and West India. With Karnataka and Maharashtra next in line, this phase reflects a strategic play to establish Ochre as one of India’s most forward-looking craft alcobev companies. We’re not chasing scale for the sake of it, we’re building a future-ready house of brands rooted in creativity, consumer insight, and quality.”

The company’s entry into Pondicherry signifies more than just a regional foray—it represents a step forward in Ochre Spirits’ mission to build a multi-category, counter-culture alcobev brand that challenges established industry conventions. The focus remains on combining innovation, consumer understanding, and operational discipline to create sustainable and meaningful growth while retaining the brand’s commitment to craft excellence.

As Ochre Spirits moves forward with its South and West India expansion, the company continues to shape a modern and globally relevant craft movement from India, built on thoughtful growth, creative direction, and strong business fundamentals.