Restaurant India News: Nothing Before Coffee Revenue Rises to Rs 90 Crore in FY26

Nothing Before Coffee (NBC) has reported Rs 90 crore in revenue for FY 2025-26, compared with Rs 59 crore in FY 2024-25, supported by continued expansion across Tier II and Tier III cities.

During the financial year, the company increased its store network from 86 to 109 outlets. As of June 2026, the brand operates across 45 cities in 12 states and plans to expand its footprint to more than 170 outlets across India by the end of FY27.

The company has expanded its presence in cities including Jaipur, Indore, Lucknow, Varanasi, Surat, and Ahmedabad, while also entering additional Tier III markets and college-focused locations. According to the company, products such as cold coffees, iced lattes, flavoured brews, and its signature Shrappe continue to be among its key sales drivers.

Ankesh Jain, Co-Founder of Nothing Before Coffee, said, "Our robust growth is a powerful testament to our brand’s resonance and sharp focus on scalable, unit-economics-driven expansion across Bharat. For Gen Z in Tier II and Tier III towns, coffee is no longer just a functional beverage; it is an accessible lifestyle choice and a statement of identity. By pairing a refined, premium café aesthetic with disruptive value propositions like our Super Coffee Pass, we are not just opening outlets, we are building the default social hubs for India’s next generation."

As part of its customer retention strategy, the company has introduced the Super Coffee Pass, priced at Rs 1,799 for 30 coffees over 30 days, reducing the effective cost to Rs 60 per cup.

The company said it will continue focusing on expansion in emerging markets, where organised café formats are witnessing increasing consumer demand beyond India's metropolitan cities.