Restaurant India News: My Bar Headquarters Launches in Meerut with Mediterranean Dining and Rooftop Cabanas

CYK Hospitalities has announced the launch of its latest project — the new My Bar Headquarters outlet in Meerut. The project marks a significant step in the regional growth strategy of the Delhi-based bar chain. CYK managed the full scope of the outlet’s transition, from initial concept development to final execution.

The assignment required CYK to redesign the existing brand for a new geography while preserving its core identity. This included architectural layout, kitchen planning, standard operating procedures (SOPs), staff training, and operational planning. The goal was to develop a scalable and context-specific format suited to the fast-changing food and beverage scene in Meerut.

Originally launched in 2009 in Paharganj, Delhi, My Bar Headquarters started as a small café-bar targeting backpackers. Over the years, it has built a loyal following in the Delhi-NCR market by offering competitive pricing, a broad menu, and a strong recall value in terms of ambiance and customer experience. The Meerut outlet signals the next stage in the brand's evolution — moving from a local bar to a more structured and replicable business format.

“Being a brand that has always connected with the masses, it was important to evolve without losing our essence. The other half of this chapter rests upon CYK Hospitalities; they understood where we come from and designed where we could go,” said Bharat Agarwal, Co-Founder, My Bar Headquarters.

“It was never about copying an old format. It was about creating something contextual — something that belongs to Meerut, while still carrying the soul of our brand. CYK gave us that bridge,” added Pranjal Bansal.

Pulkit Arora, Director, CYK Hospitalities, explained, “Legacy brands require a different kind of thinking. You’re not just building from scratch; you’re reinterpreting trust, memory, and expectations. We aimed to build a future-proof brand while preserving its relatability. This space mirrors that balance, rooted, yet refreshed.”

The new outlet spans three vertical floors, each designed to serve different segments. The second floor takes cues from Mediterranean interiors and is tailored for family dining, Sufi music nights, and formal gatherings. The third floor features a large central bar with DJ nights and a nightlife-oriented atmosphere catering to younger urban consumers. The rooftop floor offers private cabanas designed for a more relaxed, open-air experience.

This Meerut expansion demonstrates how legacy brands can be adapted and scaled through thoughtful collaboration and market-sensitive design, laying the groundwork for further growth outside the metro hubs.