Restaurant India News: McDonald’s Bets on Regional BBQ Flavors with New Gold Sauce Rollout

McDonald’s is closing out summer with the launch of a new menu innovation that highlights regional barbecue influences. Beginning September 3, the company will roll out the Special Edition Gold Sauce, a limited-time condiment developed as a fusion of North Carolina-style vinegar barbecue, honey, smoke, and mustard.

The sauce has been designed to pair with McDonald’s chicken portfolio and will be available both as a dipping option and as part of select menu items. Customers can try it across four products:

• Special Edition Gold Snack Wrap – Reintroduced with a new variation, this wrap features Gold Sauce layered over McCrispy Strips, shredded cheese, and shredded lettuce. Priced at $2.99, it is positioned as a value item.

• Bacon Special Edition Gold McCrispy Sandwich – This version includes Gold Sauce, thick-cut applewood smoked bacon, and crinkle-cut pickles, served on a toasted potato roll.

• Bacon Special Edition Gold Deluxe McCrispy Sandwich – Building on the classic sandwich, the deluxe option adds Gold Sauce, bacon, shredded lettuce, and roma tomatoes, also served on a toasted potato roll.

• McCrispy Strips – Customers can opt to pair the Gold Sauce as a side with the chicken strips, which feature a golden-brown breading with black pepper seasoning.

The new addition reflects McDonald’s ongoing strategy to refresh its chicken lineup with regional and limited-time flavors. The Special Edition Gold Sauce will be available nationwide from September 3 at participating restaurants, while supplies last.