Krispy Kreme has launched its new Trick or Treat! Collection, adding four limited-edition doughnuts to its Halloween lineup for 2025. Available from October 6 at participating U.S. stores, the collection will be sold in custom Halloween-themed boxes and aims to boost seasonal sales through themed product innovation and consumer engagement.
The lineup includes:
Candy Bag Doughnut: An Original Glazed® base topped with chocolate-flavored buttercreme and a caramel-flavored swirl, finished with a colorful blend of Halloween candies.
Cookies and Skreme House Doughnut: A filled shell doughnut with Cookies & Kreme™ filling, coated in chocolate icing, topped with silver cookie pieces and purple icing, and finished with a Haunted House topper.
Jack-O-Lantern Doughnut: A shell doughnut featuring orange buttercreme icing, decorated with a pumpkin face and green icing stem.
Spooky Sprinkle Doughnut: The Original Glazed® dipped in green icing and finished with Halloween-themed sprinkles.
To encourage in-store traffic, Krispy Kreme is offering two opportunities for customers to receive a free Original Glazed or Classic Ring Doughnut—on October 25 and October 31—to guests visiting in costume.
Alison Holder, Chief Brand and Product Officer, Krispy Kreme, said, “My message to everyone celebrating the Halloween season: treat yourself to a dozen of our Trick or Treat! doughnuts so you won’t be haunted by regret. At Krispy Kreme, we believe Halloween should be all about treating our fans, never tricking them.”
The Trick or Treat! Collection is available in-store, for pickup, or delivery via the Krispy Kreme app and website. Select varieties are also distributed daily through retail partners in 6-pack assortments. With its latest campaign, Krispy Kreme continues to strengthen its seasonal offerings and community-focused marketing approach, leveraging festive occasions to drive both brand engagement and retail footfall.
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