Ironhill Brewery, recognized as India’s largest microbrewery chain, has entered the non-alcoholic beer segment with the launch of its first wheat beer, Zero Gravity AF. The move aligns with the brand’s focus on expanding its portfolio through inclusive brewing while catering to evolving consumer preferences.
Zero Gravity AF is brewed to deliver the characteristics of a traditional wheat beer without the alcohol content. The beer carries a smooth body with bready notes, complemented by citrus and tropical flavors from Citra hops and balanced bitterness from Magnum hops. The product has been developed to maintain the sensory appeal of regular beer, designed for consumers who want the experience of beer without the alcohol.
“Innovation at Ironhill has always been about listening to our community, experimenting with flavors, and creating brews that suit every mood and moment,” said Ironhill’s Head Brewer. “Zero Gravity AF is crafted for those who love the beer experience but prefer to go alcohol-free — without compromising on taste.”
The name Zero Gravity AF was selected through an Instagram poll, allowing the brand’s community to play a direct role in shaping the launch. This engagement-driven approach positions the product not only as a result of brewing innovation but also as one connected closely to Ironhill’s consumer base.
In contrast to many commercial brewers who typically produce beer up to five percent alcohol and then dilute it with water to bring levels down to 0.5 percent, Ironhill has adopted a different approach. The company uses a specialized yeast strain and halts fermentation naturally at 0.5 percent. This method retains body, texture, aroma, and flavor more effectively, setting the product apart from diluted alternatives in the category.
The launch of Zero Gravity AF further reinforces Ironhill’s positioning as an innovator in India’s craft brewing sector, adding a non-alcoholic option to its portfolio while maintaining focus on quality and consumer engagement.
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