Restaurant India News: Ice Cream Works Launches Zero Sugar Added Range for Health-Conscious Consumers

Ice Cream Works has announced the launch of its Zero Sugar Added range, marking its entry into the growing better-for-you dessert segment. The move reflects the brand’s response to rising demand for lower-sugar alternatives among urban consumers who are increasingly focused on ingredient awareness and lifestyle-driven food choices.

The new portfolio, introduced under The House of Ice Cream Works, is positioned to cater to health-conscious millennials, Gen Z consumers, fitness-focused individuals and those managing dietary conditions such as diabetes. The company has retained its core focus on flavour and texture while reformulating sweetness through plant-based alternatives.

“As a brand, we have always believed in evolving with the times while staying true to our commitment to quality and taste,” says Rishi Chona, Founder, Ice Cream Works. “With Zero Sugar Added, our vision was to create a product that aligns with today’s health-conscious lifestyle without compromising on indulgence. It represents a new chapter for Ice Cream Works- one where innovation, purity, and pleasure come together seamlessly.”

According to the company, internal market assessments indicated that many existing sugar-free ice creams failed to replicate the texture and richness of traditional formats. The Zero Sugar Added line has therefore been developed to deliver a similar creamy mouthfeel while eliminating added sugar.

The range uses 100 percent natural sugar substitutes, including stevia and monk fruit. These plant-based sweeteners are zero-calorie, have a zero glycemic index and do not raise blood sugar levels. Monk fruit also contains natural antioxidant compounds, and both substitutes are positioned as free from artificial sweeteners. The product mix includes options such as Three Berries Ice Cream, alongside established flavours and new seasonal additions.

The introduction of a zero sugar range enables ice cream brands and dessert-focused outlets to widen their consumer base without fragmenting their core identity. With demand for mindful eating increasing across dine-in and delivery channels, such offerings create incremental sales opportunities across both impulse and planned purchase occasions.

The collection is available across dine-in, takeaway and delivery formats. Price points start at Rs 139–Rs 159 for 100 ml tubs, Rs 139–Rs 149 for bars and Rs 129 for fruit popsicles. By maintaining accessible pricing while reformulating ingredients, Ice Cream Works is positioning itself to compete in a niche that is expected to grow as dietary awareness becomes mainstream in India’s urban markets.

Industry observers note that the zero sugar category remains underpenetrated within India’s organised ice cream sector. With structured pricing, plant-based sweeteners and format flexibility, Ice Cream Works’ latest launch signals a broader shift toward portfolio diversification in the premium dessert segment.