Restaurant India News: Globus Spirits Introduces Premium TERAI India Craft Vodka with Amethyst Crystal Filtration

Globus Spirits Limited, one of India’s leading spirits companies, has introduced TERAI India Craft Vodka, claimed to be the world’s first vodka filtered using amethyst crystals. The launch reinforces the company’s focus on the premium spirits category by combining innovative techniques with high-quality production standards.

The vodka is produced from grain to glass at the TERAI distillery in Behror, Rajasthan, using locally sourced rice. It is crafted through a bespoke process to create a bright, clean distillate, which is then uniquely filtered through amethyst crystals to produce a smooth and refined vodka. This method positions TERAI India Craft Vodka as a differentiated product in India’s premium spirits segment.

“At Globus Spirits, our vision is to create world-class products that blend Indian tradition with global innovation. TERAI India Craft Vodka, with its unique amethyst crystal refinement, is a first for the world and a bold step in our premiumization journey. We are confident it will resonate strongly with discerning urban consumers who seek authenticity, craftsmanship, and distinction in their spirits,” said Shekhar Swarup, Joint Managing Director, Globus Spirits.

The vodka has launched in Jaipur and Udaipur, Rajasthan, with a retail price of Rs 2,245 for a 750 ml bottle. It is scheduled to expand to Delhi, Gurgaon, Goa, and Mumbai, where it will be available in leading retail outlets and select premium channels.

With a distilling heritage dating back to 1958, Globus Spirits has been gradually building its premium spirits portfolio, initially through TERAI craft gin and now with craft vodka. The launch reflects the company’s strategy to introduce differentiated, high-quality products to meet the evolving preferences of India’s premium alco-bev consumers.