Restaurant India News: Frozen Fun Gelato Enters Jaipur with First-Ever Dessert Café Format

Frozen Fun Gelato, a growing player in India’s artisanal dessert segment, has launched its newest outlet in Jaipur, marking the brand’s first entry into Rajasthan. The café, which opened on 12th August, is also the brand’s first Gelato & Dessert Café, introducing a new retail format beyond its traditional gelato counters.

Spanning 750 sq. ft., the Jaipur café combines 24 handcrafted gelato flavours with an expanded patisserie and beverage line. The menu includes sundaes, shakes, frappes, affogatos, tea cakes, cheesecakes, muffins, brownies, pancakes, gelato burgers, freshly ground coffees, and premium teas. Vegan, sugar-free, and gluten-free options are available to cater to varied consumer preferences.

Vasuki Punj, Founder, Frozen Fun Gelato, said, “Jaipur has always been on our wishlist. We’re inspired by the city’s culture, colours, and culinary heritage, and we wanted to craft flavours that connect with the people here. This new outlet is not just about serving gelato — it’s about bringing joy, one scoop and bite at a time. Jaipur is just the start, and we can’t wait to share the Frozen Fun experience with dessert lovers across India.”

The opening event hosted over 100 invited guests, including Jaipur’s social community, influencers, and media. A live DJ added to the atmosphere, while founder Vasuki Punj engaged directly with guests, explaining flavour stories and even serving gelato herself — highlighting the hands-on brand approach.

The Jaipur outlet features bold, colourful interiors aligned with Frozen Fun’s brand identity. At the core of its operations is a quality-driven production process: all gelato bases are made in-house using an artisanal slow-churn method. Around 90 percent of ingredients are imported, and the brand avoids palm and canola oil to maintain flavour integrity and texture.

With its strategic location in C-Scheme, Jaipur, the café is positioned as a casual dessert destination that extends the brand’s reach beyond frozen offerings. By integrating patisserie and beverages into the menu, Frozen Fun is testing a format with higher per-customer transaction potential and wider daypart relevance, from coffee breaks to late-night desserts.

The Jaipur launch represents Frozen Fun’s intent to diversify its retail experience while responding to changing consumer demand for premium, health-conscious, and experiential dessert formats.