Restaurant India News: ELIVAAS Living Expands in Pushkar With Launch of ELIVAAS Tuscun Villa

Luxury villa hospitality brand ELIVAAS Living has expanded its presence in Rajasthan with the launch of its first property in Pushkar, introducing the new ELIVAAS Tuscun Villa. With this addition, the company’s portfolio in the state has crossed 60+ properties across destinations, including Udaipur, Jaipur, Ranthambore, Pushkar, Alwar, and Neemrana. The properties operate under the company’s brands ELIVAAS, ELIVAAS Privé, and Alaya Stays.

The entry into Pushkar reflects the company’s broader strategy of expanding gradually across high-demand leisure markets rather than focusing on rapid scale. The brand has been strengthening its network across Rajasthan over the past few years, building a presence in established tourism destinations while maintaining operational controls.

According to the company, the growth strategy prioritises markets where demand for private villas, curated group stays, and destination events such as celebrations and leisure gatherings continues to increase. Rajasthan has emerged as a key region for the brand as travellers increasingly seek private accommodation options in culturally significant destinations.

Operationally, the company maintains a standardised service framework across its portfolio. This system defines operational areas such as housekeeping standards, guest service response mechanisms, safety measures, and periodic quality checks. At the same time, the guest experience is customised based on travel occasions and visitor preferences.

Ritwik Khare said, “Rajasthan today represents one of our most strategically important regions, with 60+ operational properties across key leisure destinations. Our entry into Pushkar is backed by destination-level demand data rather than sentiment. The town has seen a steady rise in premium leisure travel over the past few years, particularly from Delhi NCR and Jaipur, with a clear shift towards private, high-quality villa stays. As we expand, our standardised operating playbook ensures service consistency across locations, while each villa continues to offer a curated and personalised experience. Beyond accommodation, we deliver end-to-end holiday experiences, from curated activities and local immersion to personalised service, ensuring every stay is seamless and memorable. Our focus remains on building depth within high-intent leisure markets rather than expanding indiscriminately across geographies.”

The newly launched ELIVAAS Tuscun Villa features five bedrooms and is designed as a pet-friendly property. It includes a private swimming pool and landscaped lawn, catering to guests seeking private group stays or extended leisure visits. Located within accessible distance from Pushkar’s temples and lakes, the property aligns with the brand’s strategy of entering culturally significant destinations with established tourism demand.

Industry observers note that the villa hospitality segment has seen increasing traction in India’s leisure travel market, particularly in destinations within driving distance of major urban centres. Pushkar has recorded rising visitor interest in recent years, especially from travellers from Delhi NCR and Jaipur seeking premium private accommodation options.

With the Pushkar launch, ELIVAAS Living continues its expansion strategy centred on controlled growth, service consistency, and entry into culturally relevant travel markets. The company’s growing network across Rajasthan positions it to benefit from increasing demand for private villa stays and curated travel experiences in heritage destinations.