Restaurant India News: Curefoods Expands Portfolio with 50-Year-Old Mithai Brand Ksheer Sagar

Curefoods, the Bangalore-based multi-brand food services company, has announced an exclusive partnership with Ksheer Sagar, the 50-year-old heritage sweets brand from Varanasi. Through this collaboration, Ksheer Sagar’s traditional mithais, namkeens, and festive snacks are being made available for delivery for the first time in Delhi NCR and Lucknow.

Founded in the heart of Banaras, Ksheer Sagar has built its reputation on age-old recipes, natural ingredients, and artisanal preparation methods that have been preserved through generations. The first phase of the rollout is already live, covering 12 locations across Delhi NCR and Lucknow.

Ankit Nagori, Chief Executive Officer of Curefoods, said, “Ksheer Sagar is more than just a sweets brand—it’s a slice of Banaras’ rich culinary legacy. Through this partnership, we’re taking that legacy beyond the ghats and into homes across India, starting with NCR and Lucknow. With our robust cloud kitchens and distribution network, we can make premium, authentic mithais accessible to a wider audience while preserving the brand’s artisanal quality.”

The offering includes a wide variety of signature sweets such as Rasmalai, Kheer Kadam, Malpua, Gulab Jamun, Kheer Cham Cham, and Chenna Toast, along with khoya-based items like Kesar Peda, Chocolate Kalakand, and Milk Cake. Desi ghee-based sweets including Besan Laddu and Kaju Mugdal, premium dry fruit mithais, as well as namkeens and flavoured makhanas round out the menu.

Packaging has been designed to cater to both individual indulgence and group occasions, making it suitable for family consumption, festive gifting, and corporate orders. For Curefoods, the collaboration strengthens its premium and heritage food portfolio, while for Ksheer Sagar, it provides a modern distribution channel and access to a new customer base outside Varanasi. This partnership reflects a broader industry trend where traditional brands are finding scale and relevance through digital-first food service platforms.