Restaurant India News: Chinese Wok Enters 50th City with Belagavi Launch, South India Store Count Reaches 89
Restaurant India News: Chinese Wok Enters 50th City with Belagavi Launch, South India Store Count Reaches 89

Chinese Wok, the Desi Chinese quick-service restaurant brand from Lenexis Foodworks, has expanded its footprint to 50 cities across India with the launch of its first outlet in Belagavi, Karnataka. The opening marks a key milestone in the brand's growth journey and takes its South India store count to 89 outlets.

Belagavi has emerged as an attractive growth market due to its expanding young population, rising demand for organised dining options and increasing preference for affordable food experiences. The new high-street outlet will cater to both dine-in and takeaway customers, offering popular menu items such as Hakka Noodles, Kurkure Momos, Value Woks starting at ₹99, Cheese and Schezwan Fries, and family meal combos.

South India remains one of Chinese Wok's fastest-growing regions, supported by strong urban demand and an active dining-out culture. The company said the 50-city milestone reflects its continued focus on building a wider and more accessible Desi Chinese QSR network across the country.

Speaking on the milestone, Arvind R P, Chief Executive Officer, Lenexis Foodworks, said, "Our entry into the 50th city is an important milestone in Chinese Wok's growth journey and reflects the increasing consumer acceptance of the Desi Chinese category across India. Over the years, we have focused on building a scalable and disciplined expansion model that combines strong unit economics with a consistent consumer experience. Belagavi is a natural addition to our network as we continue strengthening our presence across Karnataka and South India. Looking ahead, our focus remains on accelerating growth across emerging markets while building deeper category leadership through accessibility, affordability and innovation."

With the new launch, Chinese Wok now operates 38 outlets in Karnataka, highlighting the state's importance in the company's expansion strategy. The brand, which started as a single-city operation, has grown steadily over the past decade to establish a presence across multiple markets and strengthen the organised Desi Chinese dining segment.

 
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