
Café Amudham has strengthened its presence in the National Capital Region with the launch of its third Delhi outlet in Punjabi Bagh, West Delhi. The expansion reflects the brand’s measured growth strategy in key urban micro-markets while maintaining its South Indian culinary positioning.
Operating under the philosophy of ‘Good Food Happiness’, Café Amudham has built its identity around delivering authentic South Indian cuisine within a contemporary quick service restaurant format. The brand combines traditional recipes with a modern urban dining layout, supported by a curated menu that balances familiarity and regional depth.
The Punjabi Bagh outlet follows the brand’s established design template, incorporating Mediterranean-inspired detailing within a casual, neighbourhood-focused environment. The move aligns with rising demand for premium yet accessible regional cuisine formats in residential catchments across West Delhi.
Priyanka Rudrappa, CEO of Café Amudham, said, “Our Punjabi Bagh outlet reflects Café Amudham’s continued growth in Delhi. West Delhi has a strong appreciation for food prepared with integrity and authentic flavour. We remain committed to staying true to our South Indian roots while creating warm, contemporary spaces where guests can experience comfort, sustainability, and the joy of good food.”
Ankur Shukla, Director – Operations, Strategy & Growth, Café Amudham, added, “Our new store at Punjabi Bagh is a big step toward bringing the richness of South Indian culinary heritage to West Delhi. We aim to create a warm, modern environment where guests can enjoy both traditional and regional dishes while having a significant impact on the Punjabi Bagh.”
The Punjabi Bagh outlet joins Café Amudham’s existing locations in Delhi and Bengaluru, supporting its strategy of calibrated expansion rather than rapid scale. The brand continues to focus on ingredient quality, operational consistency, and format standardisation to strengthen its premium QSR positioning.
Industry observers note that regional cuisine-led QSR brands are gaining traction in metro markets as consumers increasingly seek authentic flavours within structured, clean-service environments. With its third Delhi outlet, Café Amudham is consolidating its presence in the capital while reinforcing its South Indian heritage as a core differentiator.
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