Restaurant India News: Bengaluru Gets a Taste of 1664 Blanc as Karnataka Welcomes the Iconic French Beer

Kronenbourg 1664 Blanc, a well-known French beer, has officially entered the Karnataka market, with Bengaluru positioned as its primary focus. Recognised for its blue bottle and light citrus notes, the beer is set to expand the super-premium segment across on-trade and retail channels.

The brand’s profile is defined by a lighter body, with alcohol content below 5 percent. It includes flavours that feature a mix of citrus, exotic fruits, coriander, and white peach, supported by a mild hop character. These attributes make it suitable for both casual and occasion-led consumption.

Partha Sarathi Jha, VP Marketing, Carlsberg India, said, "We are thrilled to bring 1664 Blanc to Karnataka, a region that continues to embrace global lifestyle trends and premium experiences. With its French heritage, iconic blue packaging, and unmistakable flavour, 1664 Blanc stands for Good Taste with a Twist. We are confident it will resonate with consumers seeking sophistication, quality, and a touch of flair."

The beer is already available in Maharashtra, Goa, and Chandigarh and will now be seen in premium bars, restaurants, and select retail outlets across Karnataka. With Indian beer consumers showing an interest in international products that combine taste with experience, 1664 Blanc is expected to attract a younger, globally exposed audience. For the hospitality and retail sectors, this launch signals further diversification in the super-premium beer category.

The Kronenbourg brand dates back to 1664 when Jérôme Hatt brewed his first beer in Strasbourg, France. Today, the company continues to produce 1664 Blanc using quality ingredients including Strisselspalt hops, known in the brewing industry as “caviar of hops.” The brand now has a presence in more than 70 countries.