Restaurant India News: Behrouz Biryani Launches Ramzan 2026 Iftar Boxes and Festive Menu

Behrouz Biryani is preparing to roll out its refreshed Ramzan Iftar portfolio for 2026, reinforcing its seasonal strategy around one of the most significant consumption periods for the brand. Positioned around its royal biryani positioning and dum pukht cooking format, the company is introducing limited-time Iftar boxes, returning festive staples, and a multi-format campaign aimed at strengthening brand recall during the holy month.

For the brand, Ramzan represents a high-demand window where food consumption is closely linked to tradition and community gatherings. In response, Behrouz is introducing structured Iftar meal formats designed for both small and large groups, alongside its established Ramzan menu items available nationwide.

The limited-time offerings include the Badshahi Iftari Sandooq, a 7-course Iftar curated for 3–4 people. The meal includes Royal Dates, a Royal Biryani of choice, Royal Gosht Haleem served with Kulcha, Zareen Murgh Shorba, Murgh Patti Samosa, Murgh Koobideh Kebabs, Phirni, Sheer Khurma, Gulrosh Soda Sharbat, and a Royal Gift Box (Luxe Choco Indulgence). The structured box format is designed to increase average order value during peak Iftar hours while catering to family gatherings.

For smaller groups, the Nawabi Iftari Khazana is positioned as a 5-course format for 1–2 people. It comprises Royal Dates, a Royal Biryani of choice, Gosht Haleem with Kulcha, Phirni, and Gulrosh Soda Sharbat. Customers have the flexibility to choose their preferred biryani variant in both curated boxes.

In addition to boxed formats, the brand’s Ramzan menu will be available a-la-carte across India. The seasonal selection includes Gosht Haleem, Murgh Haleem, Zareen Murgh Shorba, Sheer Khurma, Murgh Patti Samosa, Phirni, Gulrosh Soda Sharbat, Royal Dates, and a seasonal Rose Falooda. The Royal Gift Box (Luxe Choco Indulgence) will also be retailed separately to address festive gifting demand.

Nishant Kedia, Chief Marketing Officer, Rebel Foods, said, “Ramzan is a deeply significant period for our consumers, rooted in patience, gratitude, and togetherness. At Behrouz, we approach the month with great respect for these traditions. Our Ramzan menu — from slow-cooked haleem to thoughtfully curated Iftar boxes — is crafted to remain consistent, comforting, and deeply satisfying, strengthening the trust our consumers place in us.”

The 2026 Ramzan campaign will be led by two hero films. One film, Royal Biryani, narrated by Vijay Raaz, focuses on the brand’s positioning around dum pukht preparation, long-grain basmati rice, and its blend of 23 shahi masalas. The second film centres on Haleem, highlighting the slow-cooking process and reinforcing its role as a staple Iftar dish.

The marketing push will extend beyond digital films, including a Mushaira series in collaboration with Tape A Tale and influencer-led storytelling campaigns showcasing Iftar gatherings across Indian households. This multi-channel approach signals an effort to deepen engagement beyond transactional ordering and strengthen cultural relevance during the festive period.

The structured Iftar box format reflects a broader trend among organised food brands to drive bundled orders during Ramzan, optimise delivery logistics during peak evening hours, and increase festive average order values. For Behrouz Biryani, the 2026 strategy combines product bundling, limited-time exclusivity, and content-led marketing to consolidate its share during one of its most commercially significant seasons.