Restaurant India News: Barista Partners with Hazelnuts for India to Roll Out Special Hazelnut Menu This Winter
Restaurant India News: Barista Partners with Hazelnuts for India to Roll Out Special Hazelnut Menu This Winter

Hazelnuts for India, an initiative focused on increasing awareness and usage of high-quality hazelnuts in the country, has partnered with Barista Coffee Company to introduce a limited-period seasonal menu across 150 Barista outlets in major metro markets. The collaboration, titled “Go HazelNUTS with Barista,” officially debuted at Barista’s flagship café in Vasant Vihar, New Delhi, where the new offerings were presented through curated tastings.

The launch event showcased the complete hazelnut-focused range in a café setting themed around coffee and nut-based flavours. The seasonal menu includes the Hazelnut Crunchy Frappe, Hazelnut Dry Latte, Hazelnut Matcha Tea Cake, and Hazelnut Chocolate Tart. Each item is prepared using premium hazelnuts selected for consistent flavour and texture. The menu will remain available from 1st December 2025 to 28th February 2026.

Mansi Ahuja, Hazelnuts India Representative, AMPRO Marketing, said, “Go HazelNUTS with Barista campaign aims to place hazelnuts at the heart of the café experience. Through Hazelnuts for India, we want guests to discover hazelnuts in multiple forms, in their coffee, in their desserts and in their everyday indulgences, offering a healthy indulgent twist to their choices. The encouraging response at the launch reinforces our belief that hazelnuts have a natural place in India’s evolving café culture.”

Rajat Agrawal, CEO, Barista Coffee Company, added, “We’ve always enjoyed experimenting with flavours and finding new ways to make every coffee moment feel a little more special. Over the years, our menu has continuously evolved to bring fresh, exciting, and premium tastes to coffee lovers across the country. Our new hazelnut-inspired offerings are another step in surprising our customers with choices that elevate their everyday moments. At Barista, we’re committed to pushing boundaries and creating café experiences that feel both comfortingly familiar and refreshingly new.”

The campaign is designed to emphasise the quality and adaptability of hazelnuts while reinforcing Barista’s position as a preferred venue for festive ordering and gifting. The limited-edition “Go HazelNUTS with Barista” menu is now available across participating cafés, offering customers a seasonal flavour extension in line with winter consumption trends.

 
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