
Barista Coffee Company recently carried out a leadership-led operational initiative at its Sector 18 café in Noida, where members of the company’s senior management team took charge of day-to-day café operations. The exercise saw leadership personnel working alongside frontline staff to manage core functions such as coffee preparation, food assembly, order management, and customer interaction.
Throughout the day, Barista’s senior leaders handled end-to-end operations, including brewing beverages, preparing food orders, managing walk-in customers, and packing online and delivery orders. Delivery packages included a message informing customers that their orders had been prepared and packed by the company’s leadership team, offering direct visibility into the initiative.
Rajat Agrawal, CEO, Barista Coffee, said, “We are happy to once again stand on the other side of the table and connect with our customers in a more meaningful way. Our cafés are the heart of our business, and our frontline teams are the backbone of our success. By stepping into their roles, we are able to understand their concerns and feedback directly with regard to operations and products. We deeply respect the incredible work our Barista teams do every day, and this initiative also allows us to stay closely connected with our guests and their expectations.”
The initiative received positive engagement from customers and delivery partners, who interacted directly with the leadership team during service hours. The exercise reflects Barista’s approach to leadership involvement at the operational level, particularly within its café network.
Founded in 2000 as Barista Coffee Company Limited, the brand was established with the objective of offering an international café experience in a consistent and accessible format. Barista operates a network of espresso bars and cafés across India and Sri Lanka, continuing to focus on café-led retail operations within the organised coffee segment.
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