Restaurant India News: Bacardi’s Legacy Whisky Unveils ‘The Buddy Pack’ for India’s On-the-Go Consumers
Restaurant India News: Bacardi’s Legacy Whisky Unveils ‘The Buddy Pack’ for India’s On-the-Go Consumers

Bacardi’s premium Indian whisky brand Legacy has rolled out The Buddy Pack, a new 180ml single-serve format designed for portability and convenience. The pack is aimed at consumers who prefer smaller formats for casual occasions such as after-work meetups, weekend travel, or small gatherings.

The whisky is blended with Scottish and matured Indian malts along with select Indian grains, retaining Legacy’s signature smooth and balanced character in a compact format.

Sreekanta Dash, Senior Brand Lead – Domestic Dark Spirits, Bacardi India, said, “With The Buddy Pack, we’re bringing LEGACY closer to our consumers’ everyday moments in a way that’s convenient, stylish, and true to the brand’s premium ethos. It’s compact in size but big on character, just like the friendships and memories it’s meant to be part of.”

The new format has been introduced in select markets including Uttar Pradesh, Rajasthan, Madhya Pradesh, and parts of Maharashtra. This launch reflects a broader retail trend in India’s alcoholic beverage industry, where smaller pack sizes are gaining traction due to their affordability and ease of purchase, particularly in Tier 2 and Tier 3 cities.

By entering the single-serve space, Legacy aligns itself with shifting consumer preferences, making premium whisky accessible in a more versatile format for today’s fast-moving lifestyles.

 
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