
Adhira & Appa Coffee (A&A), a homegrown brand redefining India’s filter coffee culture, has announced its next phase of expansion with new outlets coming to Hyderabad and Nashik. This move follows the brand’s successful debut in Kochi, where its first store has already earned a 4.5-star rating on Google and become a local favourite.
With a target to open over 50 outlets across India by the end of the financial year, A&A Coffee is positioning itself as a café brand that combines tradition with contemporary lifestyles. To support its growth, the brand is inviting investors and franchise partners to participate in scaling the business aggressively. The expansion will roll out across various formats including Mini Kiosks (investment of Rs 15 lakh), Express Kiosks (Rs 30 lakh), Flagship Stores (Rs 60 lakh), Signature Stores (Rs 90 lakh), and Master Franchise models (Rs 1–3 crore), offering flexibility based on investment capacity and market demand.
A&A Coffee aims to offer more than just coffee. Each outlet will focus on providing a culturally rooted experience with menus that reflect regional preferences while staying true to the brand’s creative approach. The menu will feature innovative fusion dishes like Podi Fries with South Indian spice blends, Medu Vada Waffle served with chutneys, and Bombay Masala Croissant with spiced potato filling. Other signature items include the Tandoori Cubano Sandwich and Filter Coffee Tiramisu. Alongside these offerings, the café will serve authentic filter coffee sourced from premium estates in India and offer a retail section showcasing locally crafted products that highlight the skills of India’s farmers and artisans.
Karan Mendon, Co-founder and COO, Adhira & Appa Coffee, said, “Our mission is to celebrate India’s coffee traditions while creating modern spaces where people can come together over authentic food, locally sourced coffee, and meaningful conversations. The enthusiastic response to our Kochi outlet has reinforced our belief that A&A’s unique mix of heritage, innovation, and local artistry has the power to connect with communities across India.”
Hari Kiran, Co-founder and COO, EBG Group, added, “Adhira & Appa Coffee reflects our commitment to building businesses that combine cultural heritage with modern consumer needs. As part of the EBG Group, A&A is more than just a café chain; it is a platform for sustainable growth, an experience with community connection, and a vision to expand nationwide. We are confident that A&A’s unique blend of authentic coffee, fusion food, and local artistry will allow us to scale to 50+ outlets this year and strengthen our position as a group that champions India’s entrepreneurial spirit.”
A&A Coffee’s expansion strategy reflects its ambition to create a nationwide movement where every outlet promotes not just food and beverages but also mental wellbeing, togetherness, and authentic experiences rooted in local culture. Through its growth plan, the brand seeks to establish itself as a leader in combining tradition and innovation in India’s evolving café space.
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