Restaurant India Exclusive: Beanly Coffee to Open 50 Stores by 2026, Focus on Delhi NCR, Mumbai, and Bengaluru

Beanly Coffee, the convenience coffee brand known for its innovation-first approach, is preparing for a significant retail expansion while continuing to lead product development in India’s evolving coffee segment.

Samayesh Khanna, Co-Founder, Beanly Coffee, explained, “At Beanly we've never been one to follow trends, we've set the trends and we've set the note forward for how coffee is going to grow in, and some of what you see on the menu at Beanly is something which wouldn't have been served regularly at a cafe before this. So find yourselves at a store and be happy to see what we are serving,” he said.

The company is currently operating 11 brand-owned stores and has a presence at over 2,000 touchpoints across India. As part of its retail strategy, Beanly plans to open around 50 stores by December 2026. The initial phase of this expansion will focus on Delhi NCR, the brand’s home market, followed by entry into Bengaluru and Mumbai.

While the company sees strong potential in Tier 2 and Tier 3 markets, Samesh indicated that expansion into these cities may take place only after 2026 due to bandwidth constraints. “I think with what we are serving, tier 2, tier 3 is going to be a great product market fit and it is definitely on the cards but unfortunately due to bandwidth issues before December 2026, there seems to be limited chances for us to be present in tier 2, tier 3 cities,” he explained.

Samesh highlighted, that Beanly relies heavily on customer insights to identify locations. “I think similar to most other brands, we have an in-house retail strategy through which we identify different retail locations. It's generally not the same as every other brand out there. We do try and see where our customers want us and customers direct us where they'd like to find we need,” he said.

Innovation remains at the core of Beanly’s growth. The brand has created over five intellectual properties, not only for its own product line but also as an OEM partner for several coffee operators including Bluedecky, Third Wave, Coffeetza, Slate, and Tim Hortons. “If you had heard the session, you would have known that innovation was a very large part of what we built and it continues to lay the foundation for what we are building at Beanly. Even with the retail first doors,” Samesh added.

Founded with the vision of making premium coffee accessible and convenient, Beanly continues to build its retail presence and product line around innovation-led formats that cater to evolving consumer preferences in urban India. With its upcoming expansion and a differentiated menu, the brand aims to strengthen its position in the premium convenience coffee segment while setting the pace for future trends in the category.