Mandira Bedi Joins Healthy Mithai Co. as Brand Ambassador to Champion Sugar-Free Sweets for India

Healthy Mithai Co., the top sugar-free mithai brand in India has announced Mandira Bedi as its official Brand Ambassador. Bedi is an actor, fitness fanatic, and businesswoman. A strategic venture firm based in Singapore that assists early-stage Indian entrepreneurs in scaling from Seed to Series A, BeyondSeed spearheaded this collaboration using its BeyondInfluence platform, a major brand-building project. 

Respected for her dedication to health and living a genuine life, Mandira Bedi joined forces with Healthy Mithai Co. to promote a sincere goal of bringing joy back to indulgence without guilt, sugar, or a loss of connection to the traditional essence of mithai. Food is never just food in India. It's a nice moment spent with loved ones, a celebration, and a memory. However, those lovely moments are more frequently accompanied by hesitancy and fear for the 10 crore Indians who have diabetes and the additional 25 crore who are pre-diabetic.

To change that, Healthy Mithai Co. was established. The company makes mithai that is completely sugar-free, low on the glycemic index, and full of traditional flavor using solely plant-based stevia. Prabhinder Singh and co-founder Deepak Jain, this is more than just a business; it's a personal mission to bring joy back to people who had to give up their favorite sweets for their health.

Mandira Bedi resonated with this cause deeply, "To me, fitness is not merely about the body, it's about balance," she states. "I used to celebrate with laddoos and pedas during childhood, but later on, the time came for tough decisions. Healthy Mithai Co. is filling that emotional void for all of us who wish to celebrate without sacrifice. I'm honored to be a part of something so meaningfully delicious."

In addition, Healthy Mithai Co. has clear goals for the future. With a target revenue of ₹125 crore by the fiscal year 2027–2028, the company hopes to rank among the top three sugar-free alternative brands in India. Its strong omnichannel presence—which includes partnerships with Nature Basket, Kokilaben Hospital, and other Aplus GT stores in Mumbai—is what propels its growth. Its website and popular online marketplaces account for half of its revenue, with the other half coming from offline touchpoints like kiosks. Celebrating health is always accessible because to the brand's 24-hour delivery service in key cities.

This collaboration was made possible through BeyondInfluence, a new platform that enables purpose driven startups to connect with voices that actually believe in their journey.  “We started BeyondInfluence because we believe in creating partnerships that go beyond marketing—they’re built on meaning” states Fiza Malhotra, CMO at BeyondSeed. "Mandira and Healthy Mithai Co. align on values that are deeply centered on wellness, impact, and trust. This partnership exemplifies these aligned values and serves as a catalyst for high-impact growth."

For Healthy Mithai Co., this is not a marketing campaign, it's a movement. "We're not here to sell sweets, explains Prabhinder Singh, Founder, Healthy Mithai Co. "We're here to change daily habits. And habits are not changed by data alone. Habits change when people feel something. With Mandira joining our journey, we are not only adding an ambassador, but we are also adding a partner who resonates with this mission deeply too."