Restaurant India News: Actor Amol Parashar Invests in Nisaki Gin as Strategic Stakeholder in Premium Spirits Venture

Actor Amol Parashar has invested in premium spirits brand Nisaki Gin, joining the company as a strategic investor. The move marks a shift from traditional brand endorsements to deeper involvement as a stakeholder.

Parashar, known for projects such as Tripling and Sardar Udham, said he is increasingly aligning with brands he believes in. An IIT Delhi graduate, he brings both creative and analytical insight to his business associations. Nisaki Gin is positioned in the premium segment and is known for its colour-changing property, which shifts hues when mixed with tonic or citrus, adding a visual element to the drinking experience.

The brand operates in India’s growing premium gin market, which has seen rising consumer interest in recent years, driven by demand for experience-led and homegrown labels.

Speaking about the investment, Amol Parashar said, “Transformation has always been central to my journey as an actor. What drew me to Nisaki was the way it captures that spirit through its evolving hues and layered character. I believe India’s premium spirits space is at an interesting inflection point, and I see this as a long-term journey rooted in culture, quality, and conviction

Talking about the association, Sanchit Agarwal, Founder of Nisaki Gin, added, “Amol represents versatility and a strong connect with young audiences, which aligns well with how Nisaki is building its brand. His involvement brings not just capital, but a perspective that is valuable as we look to grow the brand across key markets.”