BOSS Burger Adds Customisable Pasta to Delivery Menu Across 9 Cities

BOSS Burger by SOCIAL has expanded its delivery-focused menu with BOSS Pasta, a customisable pasta offering that allows customers to choose the pasta type, sauce and add-ons. The new category is being introduced across select locations in Delhi NCR, Bengaluru, Chandigarh, Mumbai, Kolkata, Lucknow, Dehradun, Pune and Hyderabad.

Priced from Rs 349, BOSS Pasta allows customers to select between Penne and Spaghetti, followed by Arrabbiata, Alfredo or Pink Sauce. Customers can also add their choice of vegetables and chicken, allowing the pasta to be ordered alongside a BOSS Burger or as a standalone meal.

The launch expands BOSS Burger’s menu beyond its core burger offering while retaining the delivery-oriented format. The customisable structure also gives customers an alternative to fixed pasta combinations when ordering meals through food delivery platforms.

Chef Shamsul Wahid, Group Executive Chef, Impresario Entertainment & Hospitality Pvt. Ltd., said, “BOSS has always been about giving people bold, satisfying food that works for the way they order today. With BOSS Pasta, we wanted to add another element to that experience without taking away from what BOSS Burger is all about. It gives customers another option to add to their order, with the freedom to build their pasta around what they are craving. Whether it is alongside a BOSS Burger, shared at the table or enjoyed on its own, there is room to make it your own.”

The launch also comes against a backdrop of changing food preferences among younger consumers. SOCIAL's Voices From The Hood, a survey with the youth of India, found that food quality remains the strongest decision driver, followed by value for money. The findings point to demand for variety while keeping the food itself and its perceived value central to purchase decisions.

BOSS Pasta is positioned as an extension of the existing BOSS Burger delivery menu, giving customers another meal component that can be ordered individually, added to a burger order or shared.

The new offering is available through Swiggy and Zomato across select locations in Delhi NCR, Bengaluru, Chandigarh, Mumbai, Kolkata, Lucknow, Dehradun, Pune and Hyderabad.