bigbasket breaks into the microdelivery space with three new acquisitions

The company has 100 stake in microdelivery startups Morning Cart and RainCan Bloomskart Retail Private Limited and controlling stake in Savis Retail
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bigbasket, India's largest online supermarket, has announced the acquisition of three new ventures and with this, the company makes an entry into 2 new industry segments of micro-delivery and physical/omnichannel commerce.

Of these, the retail major has 100% stake in two ventures namely Bengaluru-based Morning Cart and Pune-based RainCan (Bloomskart Retail Private Limited). In the third venture called Savis Retail which operates cloud-connected, un-manned, smart vending machines under the name kwik24, bigbasket has a controlling stake.

Morning Cart & RainCan are offering Milk subscriptions, however, this acquisition brings a huge value-add to the customers where bigbasket will offer subscription-based services. bigbasket has already initiated a soft launch of the new subscription service, named bbdaily, in Bangalore & Pune and is soon to launch in 8 other metro cities.

With Kwik24, bigbasket has installed 100 smart vending machines across Bengaluru and plans to further expand to other cities very soon. The vending machines are installed as part of the bb Instant service.

Hari Menon, CEO and Co-Founder, bigbasket, said, "The micro delivery startup acquisition really helps bigbasket in accelerating the need to bring fresh subscription services to our customers daily. The Kwik24 acquisition gives us the ability to be closer to the customer by way of the bb instant smart vending kiosks."