?Barista to open 500 outlets through franchisee within next five years

Twiddles, the clean-label snacking brand co-founded by Indian cricket icon Yuvraj Singh and Alfinity Studios has announced a landmark collaboration with Barista Coffee, one of the pioneers of India’s café culture.

As a result of the strategic partnership, one of the largest café-snack rollouts in the nation's quick-service restaurant (QSR) market will see the introduction of an exclusive line of co-branded Twiddles snacks at Barista cafés across the country.

Premium multigrain bars, energy bites, and nut mixes are all part of the carefully chosen Twiddles x Barista co-branded product line. This clean-label, café-compatible SKUs are the result of several months of collaborative R&D and customer profiling. They are carefully designed to go well with Barista's beverage selections and satisfy the changing needs of consumers for more wholesome, useful snacks without sacrificing flavor.

“At Twiddles, we’ve always believed that snacking can be both fun and mindful. Partnering with Barista lets us bring that philosophy into people’s everyday coffee rituals. What excites me most is that this isn’t just a product launch—it’s a movement toward better choices.” said Yuvraj Singh the Co-Founder of Twiddles.

Through this collaboration, Twiddles is advancing its goal of fusing nutrition and flavor while also broadening its product line. The perfect setting for this service is provided by barista cafés, which are now a commonplace part of customers' daily routines for everything from business meetings to solo work sessions to informal get-togethers. 

“Barista has always stood for quality experiences and emotional connection. With Twiddles, we’ve found a partner that shares our passion for thoughtful innovation. This collaboration brings exciting, clean-label snacks to our cafés, offering our customers more than just great coffee. This partnership with a Yuvraj Singh brand is in itself a testimony of a great product and we are excited to take this partnership ahead." said Rajat Agrawal CEO of Barista

The Twiddles x Barista collaboration is a big step toward reinventing the café snacking experience because of their shared values of quality, innovation, and wellness. The partnership creates a smooth fusion of enjoyment and mindful consumption by combining Barista's handcrafted drinks with Twiddles' wholesome, flavorful snacks, which greatly appeals to today's changing consumer tastes. 

Barista Coffee, one of India’s established homegrown coffee chains, will complete 25 years on February 28, 2025. The brand, which operates over 465 stores across cities, has expanded its presence in India and internationally while adapting to changing consumer preferences in the coffee segment.

To mark the milestone, Barista Coffee will offer a complimentary upgrade on orders placed between February 28 and March 2. Additionally, the brand plans to introduce limited-edition anniversary coffee packs.

Rajat Agrawal, CEO of Barista Coffee said, "Celebrating the 25th Anniversary is a remarkable milestone, Barista Coffee Company is the largest homegrown coffee chain in India. We constantly evolve as a brand to stay relevant in the fast-paced industry. Over the years, Barista Coffee has launched multiple unique initiatives, menus, and campaigns. For generations, Barista Coffee has given people a sense of nostalgia and we look forward to continuing our journey with the same enthusiasm.”

As the brand enters its next phase, it aims to expand further in India, introduce new flavors, and continue catering to coffee enthusiasts. The 25-year milestone reflects its growth in the Indian retail and hospitality sector, with a focus on shaping the country’s evolving coffee culture.

Barista Coffee, a prominent name in India's coffee sector, has marked a notable achievement with the opening of its 450th cafe in Kandaghat, Himachal Pradesh. This expansion highlights Barista’s ongoing growth, not only within India but also in neighboring countries such as Sri Lanka and the Maldives.

Established in 2000, Barista Coffee has solidified its position as a key player in the Indian coffee cafe market. The brand has adeptly adapted to changing consumer preferences over the years, offering a range of products from traditional brews to innovative beverages. This adaptability has enabled Barista Coffee to maintain its relevance and appeal in a competitive industry.

Rajat Agrawal, CEO of Barista Coffee said, “We are delighted to open our 450th store in the Himalayan region and achieve a milestone in a short span of time of six months. The location of our 450th outlet couldn’t be more perfect; the scenic town of Kandaghat in Himachal serves as a perfect backdrop to a premium coffee experience at Barista Coffee. The expansion reflects the trust and loyalty of our customers and the dedication of our team to continue evolving with the times. Additionally, our aim is to bring the best coffee experience to every nook and corner of the region while staying true to our legacy of quality and innovation.”

As part of its growth strategy, Barista Coffee is focusing on expanding into smaller towns and cities. By entering tier II and III markets, the brand is broadening its reach and fostering the growth of coffee culture in emerging areas. This expansion is expected to further solidify Barista’s position as a leading coffee cafe chain.

Home-grown coffee chain Barista Coffee has launched their new beverage menu, which is tailored to the varied interests of younger customers. 

Barista Coffee has launched 15 new drinks that offer a wide range of options in keeping with the always changing trends.  

These distinctive and flavorful drinks will be sold at Barista locations throughout the cities starting, July 15, 2024.

“Being India’s oldest coffee brand, we constantly strive to keep up with the trends and meet our consumer’s evolving preferences. The launch of the new beverages menu is to provide our guests a unique experience and to widen our consumer base. Our products reflect our commitment to provide the best consumer experience and to evolve with time to meet the changing needs of our target audience,” shared Rajat Agrawal, CEO, Barista Coffee.

The new beverage menu offers Cortado Coffee, Coffee bubble tea, Peanut Butter Frappe, Hibiscus Mint Iced Tea, Sugar-Free Lemon Iced Tea, Strawberry Bubble Tea and many more, ideal for a quick break, crafted for coffee connoisseurs, health conscious people and young consumer base. 

Barista Coffee Company Limited unveils its winter special menu. The winter drink collection harmonizes warming flavours that signifies the essence of the season.

The beverage menu ranges from from Apple Pie Frappe to the Caramel Almond Praline Latte.

Alongside the winter drinks, Barista is featuring the Signature Wrap Festival. The wraps include spicy Paneer Paprika to Chicken Rogan Josh and many more. 

“We are delighted to bring innovations to our newly launched winter menu, a celebration of the holiday season and culinary creativity. We believe in creating experiences that go  beyond coffee, and this season, we invite our customers to indulge in the warmth and flavor of our specially  curated wrap festival." said Rajat Agrawal, CEO of Barista Coffee.

These newly launched beverages are available at all Barista outlets across India. The brand has over 390 outlets in both India and Sri Lanka, spanning across 120 cities.

Barista Coffee has unveiled the launch of 9 new stores in August 2023.

This represents the company's growth beyond its current network of over 380 stores, reaffirming Barista's position in India's coffee culture.

"We are thrilled about our ongoing growth and the opportunity to introduce meticulously crafted brews to new communities. Our objective is to provide a welcoming ambience and a consistent F&B experience to our guests at maximum points." said, Mr. Rajat Agrawal, CEO of Barista Coffee Company.

The newly established outlets have been placed in a range of cities, including Bhawanigarh and Sangrur in Punjab, Bachhuan in Punjab, Jeowal in Punjab, Hansi and Hissar in Haryana, Hissar and Hansi Highway in Haryana, Gwalior in Madhya Pradesh, Shimla in Himachal Pradesh, Amazon Gurugram in Haryana, Delhi Airport T-1D in Delhi, and Shivaji Park in Mumbai.

The company's goal is to reach a total of 500 stores within the next 18 to 24 months.

International flavor giant, MONIN, is all set to host the MONIN Coffee Creativity Cup (MCCC) —a competition to find the most innovative, progressive, and creative coffee mocktail designed by industry professionals.

The competition begins from July 19^th in Delhi and will move to Mumbai and Bengaluru for the other two regionals on July 27, and August 1 respectively.

For the first round, 10-15 participants at each regional will compete to create an innovative espresso-based mocktail that enhances and appeals to all five senses — sight, smell, sound, taste, and touch. Each contestant will then be marked on how well they incorporate the experience of the five senses in their drink.

A total of 10 contestants from all three regionals will move forward to the Finale, which will take place on August 3 in Bengaluru. The winner will then represent India at the Global Finals in Malaysia and get an all-expenses paid trip to Malaysia.

The jury will consist of Coffee Trainers, Influencers in the Coffee Industry, Barista Champions, and key people from the F&B Industry. The regionals will have 3 jury members for each city while the National final will have 4 jury members.

“We are very excited to bring together the coffee community in India and give them a chance to represent India on a global platform. It is a way for MONIN to support the growth and development of the current generation of coffee professionals and baristas and acknowledge the growth of the coffee channel in India & the Asia-Pacific region,” shared Germain Araud, Managing Director, MONIN India.

A premium French brand created in 1912, MONIN is an innovative flavor solutions creator and a trusted partner for hospitality professionals across the world.

Café chain Barista Coffee Company has recently opened its first café in Ahmedabad. 

This milestone marks the company's 365th store, further strengthening Barista's position as a leading player in the country's coffee culture.

The brand-new Barista café, which is situated in the center of Ahmedabad, provides a unique experience for coffee enthusiasts by combining a lively atmosphere with a wide spread of beverages both coffee & smoothies coupled with complementing food options. The café hopes to establish itself as a preferred gathering place for city residents with its elegant decor and plush seating areas by developing a sense of neighborhood and offering a place for leisure.

“Barista Café at Bodakdev, Ahmedabad marks our presence in the city and this is our 3rd café in the state of Gujarat. Ahmedabad has always been a strategic market for us and we are sure to make an impact with our offerings which are suited to the palate type. We are aiming to build the network further in the state of Gujarat and our first store at Ahmedabad would help to push this agenda further,” shared Rajat Agrawal, CEO, Barista Coffee.  

The diverse menu at Barista offers a wide selection of coffees made from 100% Arabica beans brewed to perfection by our Baristas. Food menu is well spread to cater to all day parts with large varieties of Sandwiches, Wraps and Desserts. 

Opening of the Ahmedabad café highlights Barista's dedication to growing its presence throughout India and presenting the company's distinctive products to coffee enthusiasts in new and intriguing locations. Barista Coffee Company is committed to quality, creativity, and customer happiness and is constantly redefining what it means to visit a café in India.

Barista Coffee Company, a brand that strives to deliver an international experience in terms of cafés and coffee culture has opened its 350th store in the City of Lakes Udaipur.

The brand is celebrating its 23rd year of coffee business with presence in 100+ cities across the globe.

“At Barista, we are expanding our footprint across the country in a strategic manner and plan to be at 500 store count over the next 2 years. The objective is to connect with the larger community and be accessible for our consumers at multiple touch points,” shared Rajat Agrawal, CEO Barista.

Barista offers a large variety of coffees and non-coffee beverages, along with delectable all day snacking.

In addition to the cafe portfolio, they have expanded into casual dining formats through their flagship Barista Diner. 

“Over the past few years we have expanded well in tourist destinations and Udaipur is the latest entrant to the list. We are excited to be brewing in Udaipur and look to serve both Domestic and International guests at this store,” he added.

Incepted in 2000, under the name Barista Coffee Company Limited, Barista thrives to provide an international experience in terms of cafés and coffee culture.

One of the pioneer in the coffee industry, Barista introduced its fifth Diner this December to Gurugram at Airia Mall.

Founded in 2000, Barista was the first to bring coffee culture to India, and since then has expanded into multiple formats.

Barista Diner is the flagship format of Barista Coffee Company and has an Integrated Live Kitchen and caters in the casual dining space serving Continental Food with fusion to suit the Indian palate.

“We are pleased to open our brand-new restaurant in Gurugram. We wanted to grow our restaurant franchise in Gurgaon, and Airia Mall is the ideal location for us to do so,” shared Rajat Agrawal, CEO Barista.

Barista Diner is currently operating in Noida, Dina Nagar, Kapurthala, and Chandigarh. 

Barista Diner is a casual dining experience with a wide variety of Italian, Continental and modern fusion cuisine. It is a flagship format from the house of Barista integrated with a LIVE kitchen to cater all day dining needs.

Located inside and outside, the restaurant is lavishly decorated and can seat up to 40 people at a time. The restaurant also offers a new menu with mouth-watering cuisine and beverages. It is a perfectly designed restaurant where you can visit with your family and loved ones.

One of the leading chains of espresso bars and cafés in India operating more than 300 outlets in India and Srilanka across 95 plus cities, Barista thrives to provide a welcoming experience to its guests at all the touch points across various formats. 

Lavazza, the globally renowned Italian coffee brand has introduced a unique and premium offering, with the launch of Tierra Bio-Organic, the first organic coffee.

“The organic trend is big in the coffee sector and it is seeing increased traction with more and more people becoming aware of the benefits of the organic, sustainable route,” shares Jai Ganesh Ramnath, Managing Director – Lavazza India by adding that there is more focus on this segment, largely driven by young consumers who are eager to try out new aromas and are still concerned about the roots of where the product comes from.

From plantations where, organic farming is practised,and the principles of environmental sustainability are respected, this new blend is yet another innovation in the history of Lavazza.  An endless stream of revolutionary new products going back to 1910,when Luigi Lavazza created his first coffee blends, Tierra Bio-Organicis Lavazza’s first productfor the home segment grown with organic certification,which ensures the qualitative,social and environmental standards are adhered to,in coffee production.

The products unique aromatic quality stems from the processing methodology and the high altitude of the farms. The beans for this 100% organic Arabica coffee are roasted longer, with a combination of low and medium temperatures to deliver a perfect combination of taste, body and aroma.

The notable floral and ripe fruit notes, on the other hand, reflect its geographical origins in central and south America. Lovers of coffee in all its manifestations, from the fastest espresso to the more common moka preparation, can enjoy the unique experience of the neworganic Lavazza product,in their own homes.

Tierra Bio-Organic is available at all leading supermarkets and online on Amazon.in.

सबसे बड़ी भारतीय कॉफी श्रृंखला में से एक, बरिस्ता ने इनोवेटिव डेसर्ट कलेक्शन मिठास लॉन्च किया है। विशेष डेसर्ट कलेक्शन प्रोडक्ट दिल्ली एनसीआर, पंजाब, कोलकाता और मुंबई के चुनिंदा बरिस्ता आउटलेट्स पर उपलब्ध हैं जो हर तरह के रिश्ते में मिठास लाएंगे।

बरिस्ता के सीईओ पुनीत गुलाटी ने कहा, 'हम अपने ग्राहकों के लिए ये नवीन पेशकश लाए हैं जिससे हर संभव तरीके से उन्हें प्रसन्न किया जा सके, पहली बार एक जार में डेसर्ट कबाब और स्ट्रॉबेरी केक ला रहे हैं जो हमारी विशिष्टता का प्रमाण है।'

119 रुपए से शुरू, नए और इनोवेटिव डेसर्ट कलेक्शन में अपनी तरह का एक डेसर्ट कबाब (लव कबाब) शामिल है और एक जार (जार में प्यार) में विशिष्ट रूप से स्ट्रॉबेरी चीजकेक है। इसके अलावा, स्ट्रॉबेरी रॉलैड (स्विस रोल) और रेड वेलवेट गेटॉक्स (केक) है। साथ में ये डेसर्ट कलेक्शन सभी के लिए आकर्षक विकल्प और आपके विशेष के लिए एक आदर्श उपहार विकल्प है।

शेफ ने डेसर्ट कबाब को परोसने में कभी ना देखा जाने वाला नवाचार बनाया है जिसमें स्वाद कलिकाओं के लिए अनोखे स्वाद लाने के लिए अलग अलग तरह की मिठाइयों का मिश्रण होता है। इसके बाद स्ट्रॉबेरी रॉलैड (स्विस रोल) है जो एक स्ट्रॉबेरी इंडल्ज है जिसे बीते वक्त की याद दिलाने वाले स्विस रोल में रोल किया गया है। इसी तरह, एक जार में स्ट्रॉबेरी चीजकेक (एक जार में प्यार) एक अच्छा स्वाद और स्मृति छोड़ेगा क्योंकि वे एक जार में परोसे गए नटी क्रंच और ब्राउनी चंक्स की परत वाले केक हैं जो वेलेंटाइन्स डे पर उनके लिए एक अच्छा गिफ्ट विकल्प भी बनता है।अंत में, इसमें क्लासिक रेड वेलवेट ब्राउनी के ऊपर स्वादिष्ट क्रीमी चीज फ्रॉस्टिंग की गई है।

Barista, one of the largest Indian coffee chains, launches Innovative Desserts Collection - Sweetness. The exclusive Desserts Collection products are available at select Barista outlets in Delhi-NCR, Punjab, Kolkata and Mumbai which will bring sweetness to every kind of relationship when the love is in the air.

Puneet Gulati, CEO, Barista, says, “We have brought these innovative offering on to the table for our customers to delight them in every way possible with never seen before Dessert Kebabs and Strawberry Cake In A Jar which is the testimonial of our uniqueness.”

Starting from Rs 119/-, the new and innovative Desserts Collection includes one of its kind Dessert Kebab (Love Kebab), and uniquely contrived Strawberry Cheesecake in a Jar (love in a jar). Furthermore, there is Strawberry Roulade (Swiss Roll) and Red Velvet Gateaux (Cake). Together this makes the Desserts Collection the alluring choice for all and a perfect gifting option for your special ones.

The chefs have created a never-seen-before innovation in serving the Dessert Kebabs which has a mix of different kind of desserts skewered together to bring unique flavour for the taste buds. Then there is Strawberry Roulade (Swiss Roll) which is a Strawberry Indulgence rolled up in a nostalgic Swiss roll. Similarly, the craftily worked Strawberry Cheesecake in a Jar (love in a jar) are going to leave a rich taste and lingering memory as they are flavoured cheesecake layered with a nutty crunch and brownie chunks served in a Jar, which also makes them great gifting option for Valentine. Lastly, there is classic Red Velvet Brownie topped with a rich creamy cheese frosting.

Barista Coffee Company Limited, one of the largest Indian Coffee chains, has collaborated with Saints Art, a leading PR Firm, to further support its strong market objectives. As part of the module, Saints Art will be supporting Barista with decisive and strategic services for various market penetration initiatives of the brand so as to uphold the leading position in the sector.

The Barista Coffee Company Limited has over 200 Barista Cafe and Barista Express Kiosks across India including its Franchise partners. Besides India, Barista Coffee also has cafés in locations across Sri Lanka, Myanmar, Nepal and Maldives.

Puneet Gulati, CEO of Barista, said, "We are growing at a fast pace and further plan to add more loyalty to our coffee, making sure our consumers are satisfied and increasing every day. Our partnership with Saints Art will help us communicate our vision and mission as per the directives as set for the Indian Market."

Puneet Sharma, Vice President of Saints Art, stated, "Barista as a coffee brand has been transforming through all these years and consistently retained its position as a preferred brand among consumers. We believe our strong experience and well thought PR strategy will bring in desired results for the Brand and will further help them achieve market objectives."

RoohAfza maker hamdard Laboratories announced a strategic tie-up with Barista Coffee on Wednesday. The tie up will cover hundreds barista stores to offer Roohafza based drinks like hot drinks and beverages.  

Hamdard chief sales & marketing officer Mansoor Ali said in a statement “This is part of the transformational phase we are currently in, and a key focus is to establish a connect for Roohafza with millennial. There’s a perceptible move towards natural, herbal products and RoohAfza sits naturally on this positioning. Hamdard also plans to launch snacks in the coming months.”

Coffee chain Barista has partnered with digital payment platform Freecharge to enable consumers to go cashless and pay with Freecharge wallet at 135 outlets across 21 cities of India.

The partnership is aimed at making the bill payment process swifter and more secure for consumers.

“With this partnership, we aim to assist Barista in its cashless journey and elevate the payment experience for its consumers with our world-class technology. This is also a great addition to Freecharge’s acceptance in Food and Beverage sector in India,” shared Govind Rajan, CEO, Freecharge who is excited to receive a phenomenal response by partnering with McDonalds and Café Coffee Day which were activated earlier this year.

The waiting time at the counters will reduce significantly as consumers can pay in less than 10 seconds by generating the On-The-Go-Pin on their mobiles to complete the transaction.

With each partnership, Freecharge is expanding its offline presence and acceptance of digital payments for consumers.

Freecharge’s On-The-Go-Pin has been developed keeping in mind the requirements of Quick Serving Restaurants (QSRs) and other sectors which look at providing fast service to their customers.