Aspri Spirits has acquired U’Luvka Vodka, taking global ownership of the Polish vodka brand as the company expands its proprietary portfolio of premium and super-premium spirits. The acquisition adds U’Luvka to a portfolio that includes Dos Flamos Tequila, A.Baronet Brandy and wines such as Born West, Bush Ballad, Golden Sparrow, Monte Pacifico and What The Fox.
U’Luvka, which has a presence across 30 countries, is positioned within the premium vodka segment and has built its identity around Polish heritage and production. The brand uses Polish rye and grains along with aquifer water and follows a distillation and filtration process. Its flavour profile includes creamy notes, subtle sweetness and grain spice, with floral, moss and vanilla notes on the nose and a woody finish.
The acquisition also gives U’Luvka access to Aspri Spirits’ existing distribution infrastructure and on-trade and off-trade relationships, which the company plans to use as part of its expansion strategy for the brand.
Pritish Matai, CEO of Aspri Spirits, said, "The acquisition of U'Luvka Vodka represents an important step in Aspri Spirits' journey of building globally admired brands. U'Luvka is a brand with a distinctive identity, exceptional craftsmanship and significant international potential. We are excited to steward its next phase of growth, expand its presence across global markets and preserve the heritage that has made it one of the most distinctive vodkas in the premium category."
U’Luvka was also awarded a Gold Medal at the London Spirits Competition 2026, where spirits are evaluated on quality, value and packaging.
Aspri Spirits said its focus will be on expanding U’Luvka into additional international markets while investing in brand development, quality and product innovation. The deal marks another move by the Indian alco-beverage distribution company to build ownership of international premium spirits brands rather than relying solely on distribution partnerships.
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