Restaurant India News: Reelo Introduces Membership Model to Boost Restaurant Revenues and Loyalty

Reelo has launched Membership by Reelo, a prepaid loyalty platform designed to help restaurants strengthen customer relationships and reduce reliance on third-party delivery channels. The new model aims to give restaurants more predictable revenue streams, direct engagement with diners, and the ability to reward repeat visits through tailored membership plans.

The launch comes at a time when restaurant profitability remains under pressure. As highlighted in Food Delivery Unwrapped, a report by The Mavericks India, restaurants continue to face margin losses due to high commissions and hidden costs on third-party platforms, adding up to thousands of crores annually. Membership by Reelo offers restaurants an alternative by encouraging prepaid loyalty and in-house dining.

“The restaurant industry is at a tipping point. Rising third-party commissions, inconsistent footfalls, and shrinking margins have made it increasingly difficult for restaurants to operate profitably and predictably,” said Parin Sanghvi, CEO and Co-Founder, Reelo. “With Membership, we’re introducing a solution that enables restaurants to generate recurring revenue, build long-term customer loyalty, promote in-house dining, and regain control over their own customer relationships. We believe this model supports a more stable, self-reliant future for restaurants.”

The platform allows restaurants to design customizable prepaid programs, such as coffee subscriptions, dining bundles, festival-specific perks, and prepaid wallets. For example, customers can pay Rs 5,000 and receive Rs 7,500 in spending power.

Membership by Reelo integrates with 35+ POS systems across India, automating transactions, redemptions, reconciliations, and insights to reduce operational complexity. The platform is built to improve visit frequency and strengthen brand loyalty by offering exclusivity, tailored rewards, and value-driven engagement.

Pilot programs in Delhi, Bengaluru, Mumbai, and Ahmedabad have shown positive results:

• NOA by the Nutcracker, Mumbai enrolled 175+ members in its first two months, generating over Rs 3 lakh in extra revenue.

• Niro, Ahmedabad recorded a 92 percent rise in visit frequency with its Niro Coffee Club—customers who visited every 17.5 days now return every 2 days.

• The Beer Café, a national beer chain, launched its BeerOcrat membership and is targeting Rs 50 lakh in revenue within one month.

“With loyalty in place, membership was the natural next step. It helps build deeper customer relationships and brings in steady, repeat business,” said Gordon D’Souza, CEO, NOA by the Nutcracker.

Reelo currently supports 28,000+ restaurants across India, the Middle East, and Africa through loyalty solutions, CRM, and marketing automation. The new membership platform extends these services, making advanced tools available to independent operators and emerging restaurant brands that previously lacked access to such models.

“We're not just providing technology; we're catalysing a movement,” emphasised Sanghvi. “This is the future of F&B in India, and the restaurants starting today will be the architects of tomorrow's hospitality landscape. We're empowering every restaurant to build a legacy of loyalty that will define their success for generations.”

With its nationwide rollout, Membership by Reelo positions itself as a potential game-changer for restaurants navigating tight margins and growing competition in India’s F&B industry.