Sumer Sethi is the founder and CEO of Unify Foodworks, the master franchise partner bringing two American brands to India: Moe’s Casa Mexicana and Carvel. Working with global franchisor GoTo Foods, Unify has introduced Carvel, the soft-serve pioneer, to New Delhi and opened Moe’s Casa Mexicana, which chose India as its first international market. The company now runs eight outlets across Delhi NCR, with plans for 100+ Moe’s stores nationwide.
His approach at Unify is built on deep market insight and a consumer-first lens: identify emerging opportunities, then introduce dining concepts tailored to evolving preferences. That means vegetarian options and adjustable spice levels at Moe’s, and a Gulab Jamun Sundae alongside the classics at Carvel. The aim is to bridge market gaps, backed by unconventional marketing and a commitment to excellence. He brings the same lens from a career spent building across commercial real estate, sports and hospitality.
Sethi is Managing Partner at ETT Group, a real-estate development firm, and the founder of RULO, in sports and active lifestyle. As an investor, he has backed numerous direct-to-consumer businesses and supported the growth of new-age brands including Blue Tokai Coffee, Burgerama, Burger Singh, Neemans and Perfora. His portfolio favours consumer-first businesses with scalable models and distinctive brand identities, reflecting his reputation as a hands-on operator-investor across India’s food, retail and lifestyle ecosystem. At Unify Foodworks, summer doesn't just introduce brands, he crafts exceptional culinary journeys that resonate with Indian consumers.
IRC PASS