Revealing the brand strategy on the occasion of national launch of Healthy & Tasty Aditya Agarwal, Director, Emami Group of Companies spoke to Restaurantindia.in.
In a tete-a-tete with Restaurant India, Rebecca Lyons, International Marketing Director, Washington Apples talks about their new marketing strategy and the plan to grow Indian business.
Capvent, a Zurich based Private Equity fund invested in the Company last year. These funds enabled the company to grow substantially by more than 80 per cent within a short span of ten months.
Until 2013, the global food giant KFC had a fragmented backend distribution, and it was around that time the top management realised it would be an impediment for its growth plans in India.
India's wonderchef, Sanjeev Kapoor, recently launched his own lifestyle houseware brand. On the occasion, he spoke to Restaurant India over brand licensing, category expansion, promotion and marketing strategies and much more.
In an interview to Restaurant India, Saroj Muduli, Chef de Cuisine, Courtyard by Marriott Gurgaon, shares about the innovation taking place in the restaurant business today.