When it comes to running a bar or restaurant, having the right equipment is important. A good bar blender makes all the difference. It helps you prepare smooth cocktails, shakes, and mocktails quickly and efficiently. Whether you are a new business owner or upgrading your existing setup, choosing the right bar blender will improve your service and customer satisfaction.
In this article, we will talk about the best bar blender brands in India. We will share details about their performance, features, prices, and which types of businesses they are best suited for. This guide will help you pick the perfect blender for your needs.
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A bar blender is not just an appliance; it’s a tool that keeps your business running smoothly. It needs to be fast, strong, and durable. A weak blender can slow down service and ruin customer experience. On the other hand, a powerful and reliable blender can make your work easier and faster.
Some key things to look for when buying a bar blender are:
Let’s now look at some of the best bar blender brands available in India.
Hamilton Beach is one of the most respected names in the commercial blender market worldwide, and its presence in India is equally strong. Known for power, speed, and durability, their bar blenders are designed for professional use in busy restaurants and bars. Models like the Tempest HBH650 CE and The Rio HBB250 Series stand out for their high-torque motors that can easily crush ice, blend frozen fruits, and prepare smooth cocktails within seconds. The jars are made from sturdy, BPA-free materials, ensuring both safety and longevity. Their products are also designed with simple controls and easy-clean parts, making them reliable for daily heavy-duty use.
Key Features
Butler has carved its space in the commercial kitchen equipment market, and its blenders are particularly popular among cafés, juice bars, and high-volume restaurants. Models such as the Trublend 2.2T and Trublend 2.2 AQT are known for combining power with performance. These machines come with powerful motors that handle ice-crushing, milkshakes, smoothies, and cocktail preparation with ease. Their large-capacity jars allow multiple servings in one go, which is ideal for busy outlets. Built with high-quality stainless steel blades and durable body materials, Butler blenders are designed to withstand frequent use. Many models also feature noise-reduction technology, making them suitable for open cafés where ambiance matters.
Key Features
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Celfrost is widely recognized for its affordability and practicality, making it a preferred choice for smaller cafés, juice corners, and start-ups. Their bar blenders are compact yet efficient, handling soft fruits, milk-based drinks, and moderate ice-crushing tasks with ease. While they don’t carry the same heavy-duty power as premium brands, their mid-range motors are more than enough for everyday blending needs. The design is user-friendly, with lightweight jars that are easy to pour and wash. Celfrost also focuses on energy efficiency, which helps businesses keep electricity costs in check. It’s a great option for those seeking a reliable blender without stretching their budget.
Key Features
Alister offers a smart balance between affordability and professional-grade features, making it an attractive choice for mid-sized businesses. Their blenders are strong enough to handle frozen fruits, cocktails, and shakes, while also being versatile for lighter recipes. The jars usually come with generous capacity, paired with sharp stainless steel blades that ensure quick and even blending. Alister’s models often include multiple speed settings, allowing bartenders to control texture according to the drink—whether it’s a creamy smoothie or a perfectly blended margarita. With durable construction and user-friendly designs, Alister bar blenders are a dependable option for establishments that want good performance without going premium.
Key Features
Santos is a French brand with global recognition for its high-quality commercial appliances. Their Santos Bar Blender is crafted specifically for professional bars and high-end lounges where consistency and speed are essential. Known for its heavy-duty motors, this blender can effortlessly crush ice and blend even the toughest ingredients into a smooth finish. Santos blenders are also designed ergonomically, with intuitive controls that bartenders can operate quickly during peak hours. Many models come with noise-reduction enclosures, making them perfect for elegant settings where ambiance is key. With long-lasting build quality and advanced safety features, Santos represents a premium investment for businesses focused on top-tier service.
Key Features
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Choosing the right blender depends on your specific needs. Here’s what you should consider:
A good bar blender can make or break your service. It saves time, ensures smooth drinks, and helps maintain consistent quality. By choosing the right brand and model, you can make sure your customers are always satisfied. Brands like Hamilton Beach, Butler, Celfrost, Alister, and Santos offer a range of options for businesses of all sizes. Consider your specific needs, budget, and order volume before making a purchase. A reliable blender is not just a tool—it’s an investment in your business’s success. Make an informed choice and watch your bar thrive.
Running a restaurant comes with many challenges. The kitchen needs to be fast, safe, and efficient. One of the most important tools in the kitchen is an electric cooker. It helps cook food quickly and keeps it at the right temperature. It also saves electricity. Choosing the right electric cooker is important. A good cooker makes the kitchen run smoothly. It helps maintain the taste and quality of food.
There are many electric cooker brands in India. Some are trusted by top chefs and restaurant owners. These brands offer durable products that can handle daily use. They also include safety features to prevent accidents. Many cookers come with preset modes, making it easier to cook different dishes. Some models are built for large kitchens, while others are perfect for smaller spaces. This article lists the best electric cooker brands in India for restaurants. It explains their key features and why they are suitable for different kinds of kitchens. This helps restaurant owners choose the right equipment.
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Electric cookers are perfect for restaurants. They heat food evenly and quickly. They are also easy to control. Many models have preset cooking modes. Some cookers can do more than just cooking rice. You can prepare soups, curries, and more.
Electric cookers also reduce fuel consumption. They are safer than gas stoves. They have features like automatic shut-off, cool-touch handles, and insulated bodies. They make the kitchen safer and more efficient.
Panasonic is a global brand that is trusted everywhere. It is known for its kitchen appliances. Their electric cookers are durable and easy to use. Many restaurants rely on Panasonic for daily cooking. The electric cookers from Panasonic offer multiple cooking modes. You can cook different types of dishes with one appliance. They are energy-efficient and help save on electricity bills. The controls are simple, so even new kitchen staff can operate them easily. The models also have safety features like overheating protection. For restaurants that want reliable and long-lasting equipment, Panasonic is a smart choice.
Wonderchef is a brand started by famous chef Sanjeev Kapoor. The brand understands Indian cooking styles. It offers electric cookers that suit different recipes. These cookers are multi-functional. You can use them as pressure cookers, steamers, or yogurt makers. Some models come with stainless steel bodies, making them durable and easy to clean. Wonderchef also provides recipes for Indian dishes. This helps chefs cook delicious meals faster. Restaurants that want modern appliances without compromising on traditional flavors can trust Wonderchef.
Sowbaghya is a well-known brand in India for commercial kitchen equipment. Their electric cookers are built for large kitchens. Hotels and catering businesses use them to prepare food in bulk. Some models can cook up to 100 liters at a time. The bodies are made of stainless steel, which ensures long service life. Many models also come with insulated bodies. This helps retain heat and save energy. For big restaurants and banquet halls, Sowbaghya is one of the best choices. It is perfect for businesses that cook for large crowds every day.
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Kent is a trusted name for home and kitchen products. It is known for water purifiers but also offers excellent electric cookers. These cookers are designed keeping hygiene and safety in mind. The models come with detachable power cords. This helps with easy storage and cleaning. The handles are cool to touch, which makes them safer to use in a busy kitchen. The cookers also come with multiple preset cooking modes. They ensure consistent results every time. Restaurants that care about staff safety and food hygiene will find Kent’s cookers very useful.
Prestige is one of the oldest kitchen appliance brands in India. It is known for offering affordable yet high-quality products. Prestige electric cookers are suitable for both homes and restaurants. The cookers heat food fast because of their high wattage. They have presets for making rice, soup, porridge, and other items. This makes cooking easier for kitchen staff. The design is simple but strong. The body is built to withstand daily use. Small and medium restaurants looking for reliable and budget-friendly options can choose Prestige.
Pigeon is a popular brand for home appliances and kitchenware. It offers electric cookers that are compact and affordable. These models are ideal for restaurants with limited kitchen space. The cookers are easy to clean, which is important in a commercial kitchen. They offer multiple cooking functions like steaming, boiling, and slow cooking. Restaurants that are starting out or those with smaller kitchens will benefit from Pigeon’s products. They are practical and easy to use.
When selecting an electric cooker, you should think about your kitchen’s needs. Here are some important points to consider:
For large hotels and catering services, Sowbaghya is the best choice. It offers high capacity and strong build quality. Restaurants that need advanced features and long-lasting products can go for Panasonic. It is known for reliability and efficiency. Wonderchef is a good option for places that serve traditional dishes. It comes with helpful cooking functions. Kent is suitable for kitchens where hygiene and safety are very important. Its features help prevent accidents and keep food clean. Prestige is a popular choice for small and medium restaurants. It is affordable and offers multiple cooking options. Pigeon is perfect for startups and small cafes. It is compact, easy to use, and budget-friendly. Each brand meets different needs, helping restaurants work better and serve customers more effectively. Choosing the right cooker makes a big difference.
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Choosing the right electric cooker can make a big difference in a restaurant’s performance. It helps save time, energy, and money. More importantly, it helps maintain the quality and taste of the food. Each of these brands offers something unique. By understanding your kitchen’s requirements, you can choose a cooker that meets your goals. Investing in the best appliances today will ensure better service and happier customers tomorrow. These brands are not just appliances—they are partners in your kitchen’s success. Pick the one that fits your needs and take your restaurant to the next level.
Trufrost & Butler is a fast-growing leader in commercial refrigeration and foodservice equipment, delivering low-capex solutions through a service-driven, experiential approach. The brand has built a strong footprint across cafés, QSRs, hotels, cloud kitchens, restaurants, bars, and bakeries, by empowering businesses with reliable equipment, faster ROI, and specialized beverage and culinary support. In an exclusive interaction with Restaurant India, Neeraj Seth, MD, Trufrost & Butler shares on how they are not just selling machines; they are enabling food entrepreneurs to bring their ideas to life with confidence. Excerpts:
Powering New Age Kitchens: Efficiency, Consistency, Connectivity
At Trufrost & Butler, our focus is on making kitchens not just functional, but intelligent. Today’s operators expect efficiency, consistency, and connectivity. We’re innovating by integrating smart controls, energy-efficient and ergonomic designs, and equipment that can adapt to different formats - whether it’s a compact café or a large institutional kitchen. Our aim is to provide chefs and restaurateurs with tools that reduce downtime, optimise performance, and deliver consistent results.
Staying Ahead of the Game
We stay close to our customers. Every format has unique challenges. We’ve built our portfolio to be modular and scalable, so we can address very specific requirements without overburdening operators with unnecessary investment. Our in-house culinary and beverage support teams also give us direct insights into what works on the ground.
Partnering for Growth
We are privileged to work with some of India’s most respected names in HORECA, from leading hotel chains to fast-growing café chains, QSR brands and cloud kitchens. What they value in us is not just the equipment, but the partnership - from design consultation, culinary support, to after-sales service. We help them prepare for the future by offering energy-efficient solutions, global-quality products tailored for India, and service infrastructure that ensures their kitchens never skip a beat.
Value over Price
Our solutions span a wide range, depending on the category and scale. A café could start with an entry-level machine at a few tens of thousands of rupees, while a large kitchen installation could go into several lakhs. What remains constant is our commitment to faster ROI, lower lifecycle cost, and reliability. We don’t claim to be the cheapest brand on the market, but we do claim to be the best value brand on the market, balancing fair prices with great quality.
Tech at the Centre
Technology will play a transformative role. Imagine equipment that self-diagnoses, alerts you before a failure, optimises energy use, and integrates seamlessly with a kitchen’s operations dashboard - that’s where we’re heading. We are already working on IoT-enabled monitoring for critical refrigeration equipment, and automation in beverage and food prep equipment. The idea is to give operators peace of mind and data-driven insights, while reducing wastage and costs.
Customisation is the key in restaurant and hospitality industry. Can you share an example of how Trufrost & Butler has tailored its solutions to meet the unique needs of its clients?
A good example is a large pan-India QSR client who needed high-capacity fryers, microwaves and ovens customised to fit their existing trays, while maintaining international standards. We worked closely with their culinary team to adapt our equipment for speed, portion sizes, and ease of operation for staff with varying skill levels. That’s the Trufrost & Butler difference - not just supplying equipment, but co-creating solutions.
Sustainability is a Big Conversation
Sustainability plays a crucial role in product development. Our refrigeration systems utilise eco-friendly refrigerants, enhanced insulation, and energy-efficient compressors. In foodservice equipment, we’ve introduced induction-based cooking, which is both faster and greener. Beyond products, we’re also looking at how to extend equipment lifespan and reduce wastage through service and refurbishing initiatives.
Lessons Learnt
Global markets teach us the value of standardisation, SOPs and predictive service. In India, the market is incredibly dynamic and cost-sensitive, so we adapt those lessons to create solutions that balance world-class technology with local realities. For example, equipment built to handle power fluctuations or high-humidity conditions - something global players often overlook.
As you look to the future of dining and hospitality, what trends excite you the most, and how is Butler preparing for them?
Three trends excite me most: the rise of experiential dining, the explosion of coffee and beverage culture, and the continued growth of delivery-first kitchens. We are preparing by investing in beverage systems that elevate cafés and bars, versatile equipment that supports hybrid menus, and compact solutions for cloud kitchens. It’s about giving operators the flexibility to experiment, while keeping operations efficient. We also conduct extensive R&D and product development with our customers, enabling us to set trends rather than follow them.
Your expansion plans
We’re doubling down on manufacturing in India to reduce lead times and costs and be in line with the government’s vision of “Make in India”. We’re also scaling our service network across Tier 2 and Tier 3 cities to support India’s F&B growth story. Internationally, we’ve started exploring select markets to meet the rising demand for such solutions globally.
Tips for young fellow entrepreneurs
Stay close to the problem you’re solving - don’t get distracted by shiny opportunities. Build a culture that values resilience and customer obsession. And remember, scale is not just about growth in numbers - it’s about building systems that last.
Managing a restaurant kitchen is one of the toughest jobs in the business. Orders pour in quickly, staff have to balance several tasks at once, and even a small mistake can lead to wasted food, unhappy customers, and lost revenue. In such a fast-paced environment, staying organized and efficient is essential. That’s where a Kitchen Display System (KDS) comes in.
A KDS helps replace paper tickets and reduces confusion by displaying orders clearly for the entire team to see. It keeps the workflow steady and improves communication between the front and back of the house. But just installing a KDS isn’t enough anymore. To keep up with growing competition and rising customer expectations, even the best systems need to evolve. With the help of modern technologies, restaurants can make their KDS smarter, faster, and more reliable. Here are four practical technologies that can turn a hectic kitchen into a smooth, well-coordinated operation — and help deliver better service that keeps guests coming back.
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A KDS is more than just a digital screen that shows orders. It is the heart of your kitchen’s workflow. But many restaurants still use outdated systems or manual processes. This slows down service, confuses staff, and increases errors.
Studies show that restaurants using advanced kitchen technologies reduce ticket times by up to 30%. They also improve order accuracy, cut food waste, and make kitchens less stressful for staff. If you want your kitchen to run like a well-oiled machine, it’s time to embrace these technologies.
Below are four proven technologies that integrate with your KDS and improve how your kitchen operates.
A cloud-based Kitchen Display System (KDS) securely stores all kitchen data on remote servers instead of relying only on a local device. This setup allows restaurant owners and managers to access critical information anytime and from anywhere — whether they are visiting another branch, working from home, or traveling. Unlike traditional systems that can fail if the device crashes, a cloud-based KDS keeps data safe and backed up, reducing the risk of loss. It also makes it easier to update menus, monitor kitchen performance, and track orders across multiple locations in real time. This flexibility and reliability help restaurants maintain control over operations, even when they are not physically present in the kitchen
With cloud-based systems, you can:
The Internet of Things (IoT) introduces smart, connected equipment into the restaurant kitchen. With IoT, devices like ovens, fryers, and refrigerators can communicate directly with the Kitchen Display System (KDS), creating a more efficient workflow. For example, an oven can notify the KDS when a dish is cooked, or a fryer can adjust its temperature and time based on the order details received. Sensors in refrigerators can also track and report temperature, helping maintain food safety standards. This seamless interaction between equipment and the KDS reduces errors, saves time, and ensures consistency in preparation. By integrating IoT, a kitchen becomes more responsive and better prepared to handle busy service hours.
Here’s how it helps:
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Analyzing order history allows restaurants to work more intelligently and efficiently. By studying patterns over time, technology can predict peak hours, helping staff prepare in advance for busy periods. It can also recommend the best times to start cooking specific dishes so they are ready exactly when needed, avoiding delays or cold plates. These insights help managers schedule staff more effectively, stock ingredients in the right quantities, and reduce waste. Such data-driven decisions not only improve the kitchen’s speed and accuracy but also ease the pressure on staff during rush hours. With these predictive tools, a restaurant can deliver faster, more consistent service while keeping both customers and employees satisfied.
Benefits include:
In a busy kitchen, where hands are often occupied, a voice-activated Kitchen Display System (KDS) offers a practical solution. Cooks and servers can speak commands aloud, and the system responds instantly, eliminating the need to touch a screen or press buttons. This hands-free operation is especially valuable during peak hours when every second counts. It also promotes better hygiene, as staff don’t have to handle the screen with food-covered or wet hands. Voice commands make it easier to move through tasks quickly and keep the workflow uninterrupted. For kitchens looking to improve both efficiency and cleanliness, a voice-activated KDS brings noticeable improvements to daily operations and staff productivity.
For example:
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Every minute matters in a kitchen. When orders get delayed, it not only frustrates customers but also adds stress to the team. The right technology helps keep things moving, preventing tickets from piling up and ensuring smooth, fast service. A busy kitchen often feels like chaos, but with smart tools, it starts to feel more like a well-coordinated team, where every station works in sync. Mistakes become fewer, the shouting quiets down, and the staff feels more at ease. Voice-activated systems aren’t just a clever feature — they’re genuinely useful. They let chefs and servers keep their focus on cooking and plating, without wasting time tapping screens or searching through menus. These changes make the kitchen a calmer, more efficient place to work.
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The power of data in a restaurant kitchen cannot be underestimated. Analytics provides clear insights into operations, helping owners and managers identify what’s working and where improvements are needed. By examining patterns and numbers, restaurants can streamline their workflow and enhance the customer experience.
With the right data in hand, restaurant kitchens make smarter decisions that save money and deliver better service.
The kitchen is the heart of every restaurant, keeping the entire operation alive and thriving. Like any heart, it needs proper care and the right tools to stay strong and efficient. Upgrading the kitchen display system (KDS) with modern technologies such as cloud-based solutions, IoT-enabled equipment, predictive analytics, and voice commands can completely transform how a kitchen performs. These innovations help improve speed, accuracy, and coordination, allowing staff to work more confidently and serve customers better. In a competitive restaurant business, every advantage counts, and these tools provide just that — an edge to stand out. For any restaurant that aims to deliver quicker, smarter, and more reliable service, investing in these technologies is not just an option but a necessity for long-term success.
In the fast-paced restaurant industry, having reliable commercial kitchen equipment is essential for efficient operations. Among these, a high-performance commercial microwave oven stands as a cornerstone appliance in Indian restaurants of all sizes. Whether you run a bustling fast food chain or a cozy café, investing in the right commercial microwave brand can significantly impact your kitchen's productivity and food quality.
At RestaurantIndia, we've analyzed the latest market trends to bring you a comprehensive guide to the top commercial microwave brands that dominate the Indian foodservice equipment market in 2025.
Before diving into specific brands, it's important to understand that restaurant microwave ovens differ significantly from their domestic counterparts. Commercial-grade microwave ovens offer:
Now, let's explore the top contenders in the commercial microwave market in India.
Menumaster has established itself as the undisputed champion in the commercial microwave oven segment in India. Trusted by countless restaurant chains and food service businesses, Menumaster offers superior performance and reliability.
Popular models like the RMS510TS (25.5L) priced around ₹49,500 and the RCS511TSI (34L) at approximately ₹66,000 have become staples in busy restaurants and fast food outlets across India.
Celfrost has carved a significant niche in the Indian commercial kitchen equipment market with its dependable microwave ovens designed specifically for restaurant use.
The Celfrost CMO-25 model (₹29,000-₹44,500) offers excellent value for small to medium restaurants looking to balance performance with budget considerations.
Samsung brings its technological expertise to the commercial microwave segment, offering models that combine advanced features with aesthetic appeal.
Samsung's 28L convection microwave oven models are particularly popular in the "value for money" segment, benefiting from the brand's extensive R&D in features like hot blast and tandoor technology.
IFB has earned a reputation for providing economically priced yet feature-rich commercial microwave ovens in the Indian market.
IFB's 30L convection microwave models are highlighted as top options in the economical segment, making them accessible for new restaurant ventures and small eateries.
Butler offers sturdy commercial microwave ovens that deliver reliable performance without breaking the bank.
Butler's commercial models like the MWO-25 (20L) at ₹29,499 and the MWO-34HD (35L) at approximately ₹41,000 provide restaurant equipment solutions that balance quality with affordability.
This British brand brings European engineering excellence to India's commercial microwave market with stylish yet functional options.
The Morphy Richards Digital OTG 40 RCAD model (₹10,000) represents an affordable entry point for small restaurants and cafés requiring reliable performance.
Rational specializes in high-end combi ovens that combine microwave, convection, and steam cooking technologies, perfect for upscale restaurants demanding versatile cooking solutions.
The Rational iCombi Pro Electric ICPXS 6 2/3E (₹538,000) represents the premium end of the commercial kitchen equipment spectrum, targeting high-end restaurants that prioritize cooking excellence.
UNOX offers specialized commercial ovens that combine multiple cooking technologies for versatile food preparation.
The UNOX-XFT-133 model (₹65,000) provides an excellent mid-to-high range option for restaurants that need versatility beyond basic microwave functionality.
Merrychef specializes in high-speed cooking solutions that combine multiple technologies to dramatically reduce cooking times in restaurant environments.
The Merrychef Eikon E2s Classic (₹443,000) represents a significant investment for high-volume restaurants where cooking speed directly impacts customer throughput and revenue.
LG completes our list with its technologically advanced commercial microwave options that bring consumer-friendly features to the professional kitchen.
LG's 32L commercial microwave models are particularly valued for their combination of capacity and technological innovation, integrating seamlessly into contemporary restaurant designs.
The wattage needs of your restaurant will depend on your service volume. Commercial kitchens typically require 1000W+ for faster cooking times and higher throughput, directly impacting how quickly you can serve customers.
Choose capacity based on your establishment's needs:
Look for:
Commercial microwave ovens in India range from:
Given the critical role these appliances play in restaurant operations, prioritize brands with:
The commercial microwave oven market in India offers diverse options to meet the specific needs of different restaurant types and budgets. Whether you operate a small café or a large restaurant chain, there's a perfect match for your commercial kitchen needs among these top brands.
When selecting a commercial microwave oven for your establishment, carefully assess your specific operational requirements, volume expectations, and budget constraints. The right choice will enhance kitchen efficiency, speed up service, and ultimately contribute to better customer satisfaction and business profitability.
At RestaurantIndia, we understand that every food service business has unique requirements. We hope this guide helps you make an informed decision that powers your restaurant's success for years to come.
What inspired India’s wonderchef to launch lifestyle houseware products?
In lifestyle houseware products, people’s engagement is very high, but still they don’t think of it much because it is not been showcased. Earlier, people used to be worried about things showcased outside. When our economy starts to do well, people’s internal needs are as important as the external needs. The need to satisfy themselves is equally high.
Once we started understanding that the home category is growing then we started building the brand and expertise. Also, cooking is our core but our major interface is in home, so we decided to focus upon houseware products.
What is the product range and its features?
Our product range includes mittens, pot holders, kitchen aprons, place mats, kitchen towels, napkins and table runners. These mid-premium quality products are need sensitive and not price sensitive.
These products are crafted in 18/10 stainless steel, which is food grade, hence, safe for usage. It has classic and contemporary styles that will complement any dinnerware pattern. The product range varies from modern contemporary patterns to plain and elegant styles, which makes it classic and timeless. Also, there is an exclusive high-end premium range of cutlery available under the SK Signature Brand, which is crafted with silver-plating and gold-plating.
What are your plans of promoting the brand?
In association with retail licensing with Tangerine, the designer brand in Home Solutions and part of the Indian Home Variations, initially we are reaching to 200 point of purchase and over a period of time, we are planning to reach 1,500 to 2,000 POPs. With the expansion of categories, these products will also be available in modern retail outlets.
Further, we are focusing on tableware cutlery products and few new innovative products. These categories will be like the combination of bread and butter and jam. When you are new in the market, you have to focus on sustainability of the business and the values so the new categories will be a mix of both. Therefore, some products will be predictable and some would be the cutting edge.
What is the current FMCG trend that is driving food and retail business?
Food business is of two types, one is in-house and the second is out of the house. Big value is coming from in house, and the excitement is in out of home consumption. Out of home consumption is value added and in house consumption is less value added. The cost of conversion is less in in-house consumption but the volume is high and in out of home food, volume is less but the conversion ratio is much higher.
A cup of tea costs Rs 2 in-house and the same tea costs Rs 10 at dhabawala. Because people are looking at consumption out of home more, the excitement is more and this emotion (need) is driving food in the FMCG category.
What is your investment in this venture? And what will be the ROI?
I have invested around Rs five crore and targeting to have Rs 100 crore sale by the end of 2016.
We are building through a licensing model so we have definitely kept an outlay. But we are working on our strengths of the brand to do smart alliances, smart associations and keep our cost low. We have a following of 30 lakh people on Facebook while connecting with 70 odd restaurants.
In marketing, we are not keeping aside any major outlay. We will have TV presence through our programmes like Wonderchef.
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