
Munchies are small, bite-sized snacks that can be easily eaten between meals. They can be either savory or sweet, baked or fried, gourmet or healthy; the combinations are truly endless. And the best part? You don’t need to be a professional cook to make these munchies. With a handful of ingredients and some imagination, you can easily turn your kitchen into a mini snack shop.
In this article, we’re going to share 10 munchies ideas that are easy to prepare, filled with flavor, and great for snacking at home. Whether you are in the mood for spicy, cheesy, or guilt-free healthy munchies, you are bound to find your next favorite snack here.
Read more: 10 Easy Air Fryer Snacks You Can Make at Home
Although there is nothing wrong with buying chips or cookies from the grocery store, homemade munchies are far superior for a few reasons:
So tie on your apron and get ready to crunch, munch, and enjoy.
Know more: 10 Best Snacks without Onion and Garlic you can order today
All of these recipes are convenient, easy to prepare with ingredients you already have at home, and absolutely delicious.

Masala Corn is one of the kinds of snacks that makes you smile from ear to ear. It’s warm, buttery, tangy, and bursting with flavor. Start by bringing a cup of sweet corn kernels to a boil until tender, draining off the water, and then adding a generous amount of butter while the kernels are still hot. Season with some salt, red chili powder, and sprinkle with chaat masala to get that street-style flavor, followed by a squeeze of lemon juice for that taste of freshness. Finish it with a sprinkling of freshly chopped coriander to add color and freshness. Serve the corn mixture in small paper cups or bowls: it gives your snack an aesthetic. You can, of course, take it to the next level by adding minced cheese or diced onions and tomatoes to make it a heart-filling dish. It is the perfect munchie for rainy days, movie nights, or whenever you want to quickly make something spicy and comforting.

When you're craving pizza but don't have enough dough or time, you can resort to bread pizza bites. This quick recipe will transform your normal bread into mini pizzas with lots of flavor. You can take fresh, unsliced, or leftover slices of bread and cut them into small pieces that make the perfect bite-sized portions. You will want to cover each piece with a layer of pizza or tomato sauce, and finely chopped crunchy veggies like onions, bell peppers, or corn. Sprinkle shredded mozzarella cheese on top and bake or air fry at 180 degrees Celsius (356 degrees Fahrenheit) until the cheese melts and the edges are golden. The pizza bites can be served as a starter for parties, a snack for kids, or even as a tea-time snack for adults.

Making your own banana or potato chips at home is easier than you think, and way fresher than store-bought. To start, slice up a raw banana or potato paper-thin using a slicer. Soak the slices in cold water for ten minutes to get excess starch out. Pat the chips dry very well. Get some oil hot in a pan and deep fry the slices on a medium flame until crisp and lightly golden. You can use whichever seasoning you want, whether salt, pepper, or peri-peri powder, while they’re still hot, so the seasoning gets absorbed perfectly. Or, for a lighter version, toss in a bit of oil and air-fry until crisp.

Paneer or tofu popcorn is a hit at any party or casual get-together; they are bite-sized, crispy, and perfectly spiced. To make them, cube the paneer or tofu. Blend in a little salt and chili powder, and one teaspoon of garlic paste. Add a spoonful of cornflour to coat lightly to ensure the coating is crisp. Roll the cubes in breadcrumbs and fry them in a shallow layer of oil until golden brown. You will have a crunchy exterior, with a soft, creamy center that melts in your mouth. Serve while warm with mint chutney, ketchup, or spicy mayo for dipping. You can even toss them in a honey-chili glaze for a fusion twist that tastes like a regular café.
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For a snack that is both healthy and guilt-free but also fulfills your craving for crunch, there is nothing better than roasted makhana. This Indian traditional snack is so simple to make and can be prepared in less than 10 minutes, with a light and satisfying crunch. Just heat a teaspoon of ghee in a pan (or olive oil), add a couple of cups of makhana, and roast over a low flame, stirring constantly. You will know they are ready when they have turned slightly golden and they have a beautiful crunch to them. Add salt, turmeric, or black pepper to flavour them, or try modern varieties like peri-peri, cheese powder, or cinnamon sugar. Makhanas are not just a light snack; they are also high in protein and fiber, making them a perfect mid-day or after-dinner snack. And if you make them and put them in a sealed jar, you will have prepared a crunchy, healthy snack that will last for several days.

If you enjoy snacking while binging on movies, this spicy nacho mix is an essential dish to have on hand. Spread a layer of tortilla chips on an oven-safe plate or baking tray. Then, add spoonfuls of salsa, jalapeño slices, olives, and grated cheese on top. Bake or microwave just until the cheese melts. Finish with fresh coriander, diced tomato, or a drizzle of sour cream. You can even add some beans or corn if you want to make it more fulfilling. Or if you want more local flavor in your version, swap the nachos for khakra or baked pita chips, and use papad crisps.

Popcorn is a classic snack that is simple, satisfying, and endlessly customizable. You can transform plain corn into something much more interesting and a little more gourmet with just adding a little garlic-herb. Start with a fresh batch of popcorn in a bit of oil or butter. In another bowl, melt two tablespoons of butter, add garlic powder, oregano, and a tiny sprinkle of salt, mix well, and pour that over the popcorn. Toss the popcorn until all kernels are coated, and you’ll have a deliciously warm snack that is aromatic, perfect for a movie night. And if you want something a little sweeter, you can switch the spices for a little cinnamon sugar or some caramel glaze to make a dessert version.

Aloo chaat is one of those classic Indian street foods that always hits the spot. Crispy potatoes coated in spicy chutneys and spices, it's a mixture of textures and flavors in every bite. To start, either boil or shallow-fry the diced potatoes until they are golden brown. In a bowl, add the potatoes and mix with chopped onions, tomatoes, coriander, and a green chili or two if you prefer it spicy. Add some chaat masala, black salt to taste, and a squeeze of lemon juice for a feel of tang. For a richer version, add a little tamarind chutney or drizzle some curd on top. Aloo chaat is versatile enough that you could serve it as an appetizer or even as a light meal. It is easy to make, colorful, and a great go-to for someone craving a punchy, street-style snack at home.
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Mini veggie cutlets are a fantastic combination of crispy texture and filling, perfect for serving at tea time or as a starter at get-togethers. To make them, mash boiled potatoes along with finely chopped carrots, peas, and beans. Add salt, chili powder, garam masala, and breadcrumbs to bind the veggies together. Shape the mixture into mini-patties or ovals. Then dip each cutlet in a slurry made of flour and water, followed by a roll in breadcrumbs for the very crisp texture. Shallow fry until golden and crisp on both sides. Serve hot with ketchup or green chutney. You can even make a big batch and freeze it ahead of time. They reheat easily in an air fryer or pan and are the perfect munchie any day of the week.

If you're someone who enjoys a delicious, yet healthy option for snacking, these oats and peanut butter bites are perfect for you. The recipe is simple: combine rolled oats, peanut butter, honey, and your choice of nuts or chocolate chips, then roll into balls. Place them in the fridge for fifteen minutes, and they’re ready. These no-bake bites are chewy, nutty, slightly sweet, and make for the best snack energy boost. They contain a good amount of fiber and protein, which makes them a great choice over cookies or chocolates. If you want to customize, you can try adding cocoa powder, shredded coconut, or raisins. And since they are no-bake, you can store them in the fridge so you always have a snack ready for when you have a sweet tooth.
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Homemade snacks are evidence that delicious food can be simple. From quick roasted makhana to cheesy bread pizzas, every recipe on this list can be prepared with as little effort as you can muster, all while delivering maximum flavor. Whether you are working late, binge-watching a show, or just in the mood for something crunchy, these ideas will be your best bets.
So when hunger strikes at an unexpected time, do not reach for a bag of chips; get creative and use one of these ideas for a homemade snack from what you have in your pantry. You will never think the same about snacking again.

If you think “fried snacks” automatically means greasy pakoras or oily fries, it’s time to let the air fryer change your mind. This little gadget is a game-changer in the kitchen, bringing you all the crunch and flavor of your favorite fried foods, just without all the oil. Whether you’re a college kid craving something at midnight or juggling meetings all day and need a quick bite, or someone who just refuses to give up on taste while eating healthy. Either way, the air fryer’s got your back. Snacks come out faster, cleaner, and honestly, a whole lot healthier.
Indian street food, classic favorites from around the world—whatever you’re in the mood for, these 10 air fryer snacks are quick, easy, and loaded with flavor. So, let’s snack smart and fry even smarter.
Read more: 9 Types of Aloo Tikki Chaat That Rule Lucknow’s Streets

Nothing beats a plate of crispy fries, and with an air fryer, you get all the goodness without the guilt of carbs and fat. Slice up some potatoes, soak them in cold water for half an hour to get rid of the extra starch, then dry them well. Toss them with just a teaspoon of oil, some salt, and maybe a pinch of paprika or chili powder if you want them spicy. Air fry at 180°C for 15 to 18 minutes, give the basket a good shake halfway through. What you get are golden fries, crunchy outside, fluffy inside. Air-fried fries have about 60% less fat than the deep-fried kind, plus they hang on to more potassium and vitamin C. Honestly, it’s just a smarter way to snack. Swap in sweet potatoes when you want a healthy change. They’re delicious and packed with fiber and antioxidants.

If you’re looking for a snack that actually fills you up, these paneer or tofu bites won’t let you down. Cube your paneer or tofu, then coat them with curd, gram flour, and a mix of spices like red chili, cumin, and garam masala. Let them marinate, then air fry at 200°C for 10 to 12 minutes. They come out golden, a little charred at the edges, and perfectly soft inside. Dip them in mint chutney or spicy mayo. They are so delicious that they disappear fast. Best part? You still get all that protein from them, but with half the calories. Less oil means they’re easier on your stomach, too. You can marinate them ahead and just toss them in the air fryer whenever you want.
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Want to eat samosas without the oily mess? The air fryer can make it happen. Use frozen samosas or make your own with a spicy potato or chicken filling. Brush them lightly with oil and air fry at 190°C for 8 to 10 minutes. They turn out crisp and golden, just like the deep-fried ones you love. Want extra flavor? Brush them with a little ghee before cooking. Serve hot with tangy tamarind or mint chutney. You’ll barely notice they’re lighter on oil. With samosas in the air fryer, you cut nearly 100 calories per piece and avoid a ton of unhealthy fat, but still get to eat a crispy snack.

If cheese is your weakness, these cheese balls are pure joy for you. Mash potatoes, mix in cheese and herbs, shape them into balls, then roll in breadcrumbs. Freeze them for about 20 minutes so they hold together, then air fry at 200°C for 8 minutes. They’re crunchy on the outside, drippy and cheesy inside. You can throw in some sweet corn or jalapeños for a fun twist. Serve with your favorite dip, whether it is ketchup, ranch, or spicy mayo. Air-fried cheese balls soak up way less oil, so they’re lighter and easier to digest. You still get all the flavor, just without that heavy feeling.

When it comes to cutlets, the air fryer keeps the outside crisp while using 70–80% less oil than deep frying. Mix mashed potatoes, peas, carrots, and spices like coriander, chili powder, and garam masala. Shape into patties, coat with breadcrumbs or even oats for a healthier version. Spray with a bit of oil and air fry at 180°C for 12 to 14 minutes. You get a crispy outside, soft, flavorful inside. They turn out light, full of fiber, and not greasy at all. Making these cutlets perfect with mint chutney or ketchup. Oats add extra texture and fiber, and you won’t even feel that they are not deep-fried.

Are you hosting friends or just need something to munch during a movie? Chicken popcorn in the air fryer is the best choice. Marinate chicken pieces in buttermilk, chili powder, and garlic paste for half an hour. Coat with flour, breadcrumbs, and your favorite spices, then air fry at 200°C for 10 to 12 minutes. They come out juicy and crispy, just like restaurant popcorn chicken. Serve with spicy mayo or honey mustard, but don’t be surprised if they disappear before you even sit down. Chicken cooks up tender in the air fryer, with almost 50% fewer calories than deep frying. Therefore, no need to drown it in oil.
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Spring rolls just hit different when you make them in the air fryer. They come out light, crispy, and you don’t have to stand over a pot of hot oil. Grab some store-bought wrappers, fill them up with stir-fried veggies, noodles, or chicken, whatever you like, then seal them up with a bit of flour paste. Brush each roll with a little oil, pop them in the air fryer at 190°C, and let them go for 8 to 10 minutes. That’s it. They come out golden and crunchy, with a piping hot, flavorful filling. You still get that satisfying crunch, but with 80% less oil than deep frying. Light, but totally satisfying. Don’t forget the Schezwan or sweet chili sauce for dipping. This makes the whole thing taste like takeout, sometimes even better.

Sweet potato chips in the air fryer are a total game-changer. They’re light, crisp, and you actually taste the sweet potato instead of just oil. Just slice the sweet potatoes super thin. Then toss them with olive oil, salt, and a sprinkle of chili powder. Spread them out in the air fryer basket and cook at 180°C for 6 to 8 minutes. Give the basket a shake now and then so they all get nice and crispy. You end up with chips that have the perfect mix of crunch, sweetness, and a little heat. Air frying keeps those vitamins and antioxidants intact. Deep frying just adds fat and zaps the nutrients.

Just mix softened butter with minced garlic, chopped parsley, and a pinch of salt. Slather that all over slices of baguette (or any bread you have), throw on some cheese if you want. Air fry at 180°C for about 4 to 5 minutes. The air fryer melts butter evenly and keeps your garlic bread from getting greasy, which is way better than pan-fried or deep-fried versions. The edges come out crisp, the middle’s buttery, and the whole kitchen smells amazing. You get that bakery-style garlic bread without leaving your house. And if you want to make something different, try making it with pav or leftover buns.
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Slice raw bananas nice and thin, toss them with coconut oil and a bit of salt, then lay them out in the basket. Air fry at 180°C for about 10 to 12 minutes, giving them a shake every so often. They turn perfectly golden and crisp, and no deep frying is needed. Once they cool, store them in an airtight jar and they’ll stay crunchy for days. Air frying helps banana chips keep their fiber and potassium, without soaking up all that oil. These chips are addictive and naturally gluten-free and vegan.
If you want lighter, protein-rich snacks, try roasted chickpeas with masala, kale chips with olive oil and salt, or apple chips dusted with cinnamon. They’re quick, full of nutrients, and way lower in calories than deep-fried snacks. Making them perfect if you’re following weight-loss, keto, or plant-based diets.
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You don’t have to give up taste to eat healthy. With an air fryer, you can enjoy all your favorite snacks, from paneer bites to banana chips, using way less oil, fewer calories, and more nutrients. These 10 easy recipes prove you can have crispy, golden treats without the guilt.
So, next time you’re hungry, skip the deep fryer and reach for your air fryer. There’s no reason your snacks can’t be crispy, delicious, and better for you, all at once.

For millions of people in India, food is more than simply flavor—it's a symbol of custom, faith, and the value of purity. Regardless of your dietary restrictions, religious fasting, Jain philosophy, or just a sensitive stomach, the widespread use of onions and garlic in Indian cooking can turn an ordinary food craving into a food experience.
The good news? A thriving ecosystem of tasty, readily available No Onion, No Garlic (NONG) snacks has been established in the Indian market, driven by the very demand of its religious and health-conscious customers.
The days of consuming bland cuisine are over! With the help of national namkeen companies, creative home cooks, and specialty restaurants, your next pure snack is only a few clicks away.
The Top 10 NONG Snacks are available for quick delivery and are ideal for your next evening tea or a sudden craving.
Read more: Beyond Toast: 10 Deliciously Easy Bread-Based Snacks
The expanding market for snacks devoid of garlic and onions is evidence of the growing recognition of certain dietary requirements. The main factors driving this demand include health, religious, and philosophical factors that have been a part of Indian tradition for thousands of years.
Root vegetables (such as onions, garlic, potatoes, carrots, and radishes) are forbidden in the Jain philosophy because they must be uprooted during harvest, which damages the plant and numerous microorganisms. According to this strict rule, meals must only be prepared using ingredients that grow above ground. Labeling everything from packaged snacks to daily meals as NONG is a must for a Jain diet.
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Food is categorized in the ancient Hindu and Yogic traditions according to how it affects the body and mind:
Garlic and onion are occasionally categorized as rajasic and frequently as tamasic. Yoga and Ayurvedic practitioners stay clear of them in order to maintain mental balance and foster spiritual development through a sattvic lifestyle.
In addition to religious commitment, many people have trouble digesting onions and garlic. FODMAPs (Fermentable Oligosaccharides, Disaccharides, Monosaccharides, and Polyols) are found in onions and garlic. These substances can cause bloating, acidity, or digestive pain, particularly in those with IBS. And for someone looking for flavor, snacking on substitutes offers a stomach-friendly, cozy sensation without compromising.
These options form the foundation of NONG snacking. Generally speaking, they are safe and accessible on all major delivery platforms (simply check for the "Jain" filter!), and they have a nice crunch.

A staple of Indian bean snacks, roasted chana is high in protein and totally nutritious.

Khakhra, a thin, crunchy, and frequently oil-free flatbread, is a Gujarati specialty that works well as a cracker alternative.

A popular delicacy all over the world, chikki is the epitome of a natural, high-energy, NONG treat.
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A popular snack in South India, these thin, crisp wafers have a wonderful crunch and a hint of sweetness.

A mainstay of North Indian teatime, mathri is a dry, flaky, savory biscuit or pastry.
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Although a vada is considered a meal, the premade mixes are a quick, approved snack that just takes a few minutes to prepare.

Mixtures of namkeen are the ultimate comfort meal in India. A dependable NONG alternative is the Khatta Mitha (Sweet and Sour) variety.

A snack that has been around for generations, is completely natural, and is intentionally free of onions or garlic.
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Because of its light texture and compliance, makhana has become one of the most well-liked healthy snacks that don't contain onions or garlic.

These ring-shaped or spiral-shaped snacks are a staple of South Indian savory snacks.
It has never been simpler or more delightful to discover a fantastic no-garlic, no-onion snack online. The internet marketplace provides an endless number of options, whether of your preference, being motivated by the moral values of the Jain tradition, the age-old wisdom of a Satvik diet, or just a desire for softer, cleaner flavors.
You no longer need to make do with boring or difficult-to-find options; you can now enjoy the delicate sweetness of a jaggery chikki or the high-protein crunch of roasted chana. Thanks to the creative use of aromatic substitutes like ginger, asafoetida, and strong spices, these ten treats demonstrate how flavor, tradition, and dietary compliance can all coexist harmoniously.

Have you seen yourself pondering what to cook for an evening snack while holding a few pieces of bread and staring into the kitchen? In the chaos of a hectic day, bread is frequently the first food we reach for, whether we're balancing a demanding job, running a household, or just satisfying our sudden hunger. It is a delicious blank canvas that is just waiting to be filled. But why limit yourself to a basic sandwich or toast?
This article is for you if you're sick of the same old routine and want to surprise your family or your own taste buds. Our goal is to take you beyond the fundamentals by transforming plain bread into ten innovative, delicious, and very simple snacks.
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Bread's ease and adaptability are what make it so lovely. It's easy to find, affordable, and ideal for urgent situations. More than that, though, using innovative bread snacks is a great way to:
Let's get started to improve your snack game.

This is the ideal option for a quick, cheesy bite and is sure to impress everyone who tastes it. Imagine a creamy, hot cheese mixture on top of a crunchy slice of bread.

This old-fashioned snack goes well with evening tea. These have a crunchy outside and a soft, delicious potato mixture inside.
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Who knew that making crispy breadsticks at home could take just a few minutes? These are delicious and ideal for dipping in creamy dips or ketchup.

These little pizzas are really simple to prepare and quite popular with children.

A classic snack of every Indian household. We're keeping it easy and tasty instead of using traditional batter.
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This one will bring the street food of Mumbai into your kitchen. There is a lot of flavor in this quick and sticky snack.

You don't have any bread? No issue! This is the ideal method for utilizing leftover chapatis or rotis.

This is a delicious, flavorful breakfast or snack that comes together quickly. It's an excellent method of using up stale bread.
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Who said only savory bread snacks can be made with bread? This is a sweet treat or a simple, cozy dessert.

A filling snack that has the texture and richness of a full dinner. They make a filling evening snack and are ideal for lunchboxes.
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Think beyond the box the next time you see that loaf of bread. You can turn it into a variety of tasty, easy, and entertaining snacks with a little imagination and a few basic items from your kitchen. Bread is your key to a world of creative cooking possibilities, from the comforting sweetness of a pudding cup to the spicy crunch of a bread roll. So go ahead, take a chance, and turn your kitchen into a center of delicious creativity.

India is one of the top five markets for packaged foods in the world, and the second largest in Asia. British market research Company Euromonitor International expects that total sales of packaged food will increase by roughly seven per cent annually within the next five years. In the year 2020, packaged food sales will reach 47 million tonne. According to the forecasts of Euromonitor, India will become the third biggest market for packaged food in 2020, after China and the United States.
In conversation with Restaurant India at TIE Food Summit 2018, Hitesh Ahuja, Co-Founder, Yumlane, shares how they have grabbed every single opportunity in the snacking space and made it big in the business.
Yumlane operates in four cities—Mumbai, Pune, Bengaluru and Hyderabad. “Instead of focusing on more cities, I think more of this year will be penetrating deeper and getting us ready for the next phase of growth,” Ahuja said.
The Heat & Eat Journey
The Indian middle class is growing and they simply love to buy and experiment with every new product hitting the market. With the modern India, and all of us getting exposed to more and more new cuisines and foods, the consumption is on the rise. Consumers’ changing dietary habits and willingness to try new things are pushing the numbers even higher. In addition, children are having more say in buying decisions.
Generally people have more disposable income to experiment with new foods. For us, Ahuja said,” We believe that catching on this trend was more important. While we started out doing multiple products, we tested out on various old and new foods and decided that the Indian consumers are used to pizzas in any meal of the day. So we thought of taking that out, making it more affordable with newer flavors and keep it as a convenient food in their homes without any preservatives.”
When it comes to snacking, however, Indian consumers have unique preferences and habits that retailers and manufacturers should understand to ensure success. Adding further he said,” There is a market where we tested and got results and since then the business has grown adding more cities in our kitty.”
Stand Out in the Crowd
Ready to eat meals came at a time when many consumers have traded down from restaurant meals in favor of retail prepared foods that require simple heating prior to eating. And a major influence on the longevity of this dining shift is the premium positioning of the many recent retail rollouts.
Commenting on the competition in the market, Ahuja mentioned,” We are creating a category of Heat & Eat in India which is very similar to what Maggie did with noodles way back in 1980’s. We also feel that consumers are ready for it as they are looking into more new ways to consume foods. So, both these things are marrying the timing and the concept. So factors like these make Yumlane a very unique startup in comparison to other market leaders.”
Keeping the Quality in Check
Consumers are becoming more aware of the importance of safe and high quality products. When we started out, Ahuja explained,” We always wanted to sell a good product and packet in a way that it is hygienic.
As young children, we have eaten enough street food, but the way things are and the way the next 10 years look like, it is hard to say that eating out on the streets will be considered as an alternative option.
“From a hygiene standpoint, our products are the same, but well packed, with no preservatives, keeping the product fresh for the consumers. We have been able to solve with our satisfaction a good product challenge, which gives us the confidence to talk about distribution, about building a brand, and so on”, added Ahuja.

After working for four years in the clean energy sector, Mayank Gupta took a six month's break due to a medical issue. During that time being a foodie, he was looking for healthier food options. Most of the products, which were available in the market, were either healthy or tasty. He couldn’t find any option, which would satiate both being healthy AND tasty. And, that’s where he saw the huge gap in the market tapping the opportunity and decided to do something to solve this problem. He has invested hugely in the business to do justice to the brand breaking the myth that healthy is boring. Excerpts from the interview:
What is the whole idea coming up with To Be Healthy?
After realizing the opportunity, I decided to develop health products focusing on taste and came up with the brand name - To Be Healthy. The vision of creating this brand was to be synonymous with products which reflect health, taste, and honesty.
We see that there is a sudden rise in office snacks in India. Why So? Are you tapping the same kind of TG?
With extended office hours and hectic lifestyle, people have started relying on convenient and faster food options like packaged snacks. They have also started realizing that sedentary lifestyle is taking a toll on their health and are looking for healthier food options when in office. We have tied up with various co-working spaces and corporates like WeWork, BMW, 91 Springboard etc by placing our products in their cafeteria, vending machines or having regular pop-ups.
What are the different kinds of product available at TBH? What is your plan expanding them as these products are very seasonal and come with a shelf life?
We are using a technology called Vacuum Frying to make the chips. The basic principle behind the technology is that the frying of the produce takes place at a temperature of 80 degrees, instead of 180 degrees (normal frying). This preserves 90% of the nutrients, fiber, color, and taste. Also, oil is removed inside the chamber itself and hence chips have 80% less oil than normal chips.
We are currently doing vacuum fried vegetable chips in three variants; okra with mint and coriander, periperi sweet potato and crispy beetroot with mediterranean sea salt. We are coming up with tomato, sweet pea and shitake mushroom chips very soon. The idea is to have a range with all possible vegetable, fruits, and seeds, which can be made into ready to eat snacks.
How about pricing them right as you say that these are replacements to potato chips?
We are trying to get the cost down by working on the technology and economies of scale. But we cannot compare the pricing of vacuum fried chips with normal potato chips because vegetables used are much more expensive than potato, potato is readily available throughout the year because of multiple cold storages and the oil used is of superior quality and is far expensive than the regular oil used in general potato frying.
Tell us something about your distribution network. Who are some of your partners?
We are working via various offline and online retail channels. In the offline segment, we are present in more than 150 stores and HoReCa tie-up like Foodhall, Le marche, Needs Supermarket, Mr. Brown etc. For online we have more than 15 platforms where we are listed.
It is often believed that healthy is boring. How are you breaking this myth?
At TBH we always work towards creating a fun and vibrant brand. Be it our packaging, creatives, in-store branding or any type of communication. We want to make health food a lifestyle rather then something you dread trying.
How is the response so far?
The response has been really good. We are getting multiple repeat orders from our clients, which is reassuring. Also in the time span of just 4 months, we have become the bestseller at Foodhall stores in the snack segment!!
What is the plan going forward? (Expanding to new cities, product base, distribution partners)
Going forward we want to be present in all the metro and tier 1 cities by end of 2018. We will be launching 6 more variants later this year. We are working on export markets and already in talks with some of the importers.

After completing his management degree, Ashish got selected to join a corporate banking company through the campus placement and went on to join the company like many others to become successful with hopes of climbing the corporate ladder. After spending close to six years in finance industry when he took the risk and decided to leave his job and venture out on his own. Hailing from the corporate ecosystem and being associated with the Corporate finance division in the company wherein life moved around deadlines, research, conference calls, managing client’s expectation, e-mails, co-workers asking questions. The next thing one realises at around 4pm is that they haven’t eaten lunch yet! This was an everyday problem for almost everyone in the office and this is when Ashish thought of coming up with a solution to this the problem. Here are the excerpts from the interview:
What is the whole idea coming up with Snackit?
All of us probably have such manic days at times. The cafeteria is closed, some tuck shops probably selling unhealthy food options and a long queue, as it is already a tea-time. This for me was becoming part of the routine more often, when I realized that snacking not only has to be quick, but at the same time a healthy one. That is when I thought and came up with a conclusion, that in order to save time of an employee and at the same time for them to remain productive, quick access to healthy snacking options are needed. This is how I came to think of setting up Snackit, a vending machine like no other.
How much money you have invested in the brand?
The total amount of money invented till now is 20 Million.
Your average daily transaction is 4,000. Who are these customers?
We are presently associated with 50 plus corporate with some top-notch clientele like top most Global E-Commerce Companies, Banks, Hotels, Call centres, IT and education sector etc. We have also expanded our services geographically and successfully catering our services to other metropolitan cities like Mumbai, Chennai and Hyderabad. Our next target is to spread our business in Delhi /NCR in the near future.
How does the vending machine work? Have you tied up with someone or you do it yourself?
We procure the machine from US / European Companies and customize it as per the requirement of the customer and take it forward.
Is there any fee that you charge from partners?
We charge a monthly rental between Rs.12, 000 to 18,000.
What are the different kind of beverages and snack options you give?
We offer delightful servings, all day, and every day snacks and beverages. Established in October, 2015, Snackit aims at providing 24/7 service, which means that you can expect to have a continuous flow of packaged branded foods and drinks- not only through the day, but also during the night! Our main focus is to ensure that the energy levels are quite high all the time at the workplace, and this can be achieved by ensuring that the nutritional needs of your employees is satiated with our snacks & beverage vending machines that are not just smart but also focus on providing healthy options. Some of the products are Berry /Nuts Energy Bars ,Sun Dried Fruits Munching’s , Oats different flavoured Soups ,Various millets snacks ,Seed Crunch, Organic Foods, ,Jalapeno, Peanuts, Dark Chocolate, Ragi Cookies, Fresh Smoothies and Coconut Water to name a few.
What is the average value per person via this machine?
The average expenditure on a monthly basis is Rs 1000 – Rs 1500 per machine
How are you introducing the healthy content via Snackit?
We believe healthy food shouldn’t be bland and boring! It the absolute fundamental need for creating a healthier and happier workforce. And that is what we are here to do, bring composite state-of-the-art snack and beverage vending services in the comfort of your work space.
How are you marketing the brand?
While our presence on social media platforms acts as an integral part of our branding and marketing exercise; we also have benefitted from other mediums such as recommendations and word of the mouth from our existing customers. At Snackit, our firm belief is on building not just partnerships with our customers, but also relationships through employee engagement initiatives. We run multiple competitions and employee engagement programs for our clients all-round the year – ‘Selfie with Snackit’ Diwali bonanza, Secret Santa contests to name a few in the recent past. Such initiatives not only help the employees feel more relaxed and rejuvenated at the workplace, but it also helps us in having a deeper sense of commitment towards the end users of our service
How do you see the vending machine trend catching up in India as it is already a hit in foreign countries?
Vending machine market in India is still at a nascent stage as compared to foreign countries, and is expected to witness dynamic growth in the near future. The market will be boosted by the increasing consumerism coupled with changing lifestyle, resulting in increased demand for vending machines. In today’s fast paced lifestyle, quick access and availability of consumer’s requirements has become an essential need. Hence any format of Vending Machine is helping consumer’s faster access to their requirements. We are even trying to implement more cashless technology for better customer experience
Going forward, can we see some more options being added to the machine?
The future of vending lies in tailored on-demand services. Our vision is not only to remain focussed in snacks and vending machine but also move to other segments of vending such as vending IT assets, FMCG and medicines once we make our spaces in ready food industry.
We are also looking forward to go cashless in the near future. We are already using Paytm for payments and now focussing on app based technology for payments. The idea is to promote the digital system, this will also help us in effectively manage our cash inflow and outflow.
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