- July 15, 2021 / 6 min readPost Mumbai, ZFW will launch operations in the Southern Region & has started partnering with well-known brands for that market.
Hyperlocal expansion platform for F&B & D2C brands ZFW Hospitality is entering Mumbai with over 50 dark kitchens & fulfilment centers for brands to expand in the western region.
ZFW, which already partners with leading brands, has established a strong presence in Delhi-NCR with over 35+ fulfilment centers.
This expansion will help the platform scale up to the 100 store mark by August, before its Bangalore launch.
“Mumbai is a very strategic move for us, as it's the third-largest market in India for Food Delivery & Hyperlocal E-commerce after Delhi & Bangalore. Most brands on their expansion trajectory prefer to cover the major metros as their first milestones before scaling to Tier-2 & Tier-3 as these are easy-to-access markets,” shared Madhav Kasturia, Founder of ZFW.
As part of its first cohort in Mumbai, ZFW will support the growth of 15+ brands such as Keventers, Vadilal, & Baskin Robbins among others. As brands scale D2C capabilities & enter newer markets, supply chain and fulfillment costs often skyrocket. This is where ZFW steps in & assists with rapid expansion through its dark kitchens &fulfillmentcenters- without operational hassles & upfront costs. A brand can launch a new location in 5 days & service orders in less than 25 minutes.
“We have successfully piloted Keventers Ice Creamery with ZFW in Delhi. Madhav and team are highly committed, responsive & familiar with running and tracking KPIs related to dark kitchens & D2C operations. Keventers Ice Creamery launched in Mumbai in April & we are pleased to continue our expansion efforts with ZFW here,” added Shaurya Prabhat, Chief Strategy Officer, Keventers.
Post Mumbai, ZFW will launch operations in the Southern Region & has started partnering with well-known brands for that market.
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