World’s leading Confectionary brand, ‘Sweet-Factory’ to Enter in Indian markets with Franchise India

Sweet-Factory, known as World’s leading brand for Pick ‘n’ Mix sweets was originally started in UK. The brand is now venturing in Indian market with Franchise India as their Exclusive Partner.

They have 200 stores worldwide with their presence in US, Europe, Canada, Japan and Middle East, now venturing in India. Sweet-Factory has 36 years of global success in this segment.

Talking about their launch in India, Lisa Rosen, Managing Director, Sweet Factory said, “Indian market is a growing market; we can see more growth in the coming years. It’s an emerging market. We are targeting shopping malls and airports mainly. The brand is known for Halal, vegan and vegetarian treats. We use natural flavors and natural colors in their products.”

The brand operates in kiosks models, free standing store in middle of the mall or metro stations or in airports where they generate more traffic and more footfalls.

“We are importing all over from Europe. We don’t jeopardies on quality. The price will vary from market to market. All the products will be same in all stores India. We have local competitions in Indian market. There is hardly any brand with international name in this segment. We will be having sugar candies only. Our key target audiences are kids and people who love to eat different candies. We have customers of all ages. Our candies are eye-catchy and attractive and something unique than the other brands. We are still executing the plans for the launch in various locations in India.” she added.

It is known for the sweet jellies, marshmallows, cables & belts, chocolate coated nuts, fudge, sugar coated jellies, fizzy jellies and much more.