Whirlpool instates built-in culinary studio by Chef Rakhee Vaswani in Mumbai

Bon-Cuisine, a provider of cafeteria management and food-tech solutions, is expanding its client base, reinforcing its status as a trailblazer in revolutionizing workplace dining experiences.

The company is delighted to welcome esteemed clients, including Tata Communications, Kyndryl, WSP, Myntra, Keyword Studio, Mirafra, Mynd Integrated Soln., EPAM, Siemens, and others, further enhancing its reputation among corporate and government entities, such as GeM (Government e-Marketplace).

These partnerships underscore Bon-Cuisine's dedication to meeting the diverse culinary requirements of large organizations, ensuring punctual, cost-effective, sanitary, and diverse meal services for their workforce.

The addition of these new clients has driven an increase in Gross Merchandise Value (GMV), with daily transactions surpassing 50,000.

The company has aimed to double its customer base every quarter and achieve a target GMV of INR 25 crores by the close of the current fiscal year (FY 23-24).

According to CIRIL's industry report, the Indian F&B industry is projected to surpass US $500 billion by 2027.

Through its platform, Bon-Cuisine provides employees with remote access to digital menus across various devices, enabling effortless ordering, digital payment options, real-time updates on food preparation, and instant feedback mechanisms.

Clients, equipped with a comprehensive dashboard and control panel, have the ability to oversee vendor and menu performance, food order ratings, real-time sales data, billing, and transactions, all without the need to physically visit the cafeteria.

On the flip side, food vendors gain access to a risk-free marketplace with minimal investment requirements, effectively managed to prevent any financial or material losses on a daily basis. This approach empowers vendors to exponentially grow their businesses.

"Managing corporate cafeterias presents a complex and operationally intensive challenge, one that Bon-Cuisine excels at by creating compliant dining spaces prioritizing health, safety, and efficiency as the F&B industry undergoes a digital transformation, we lead the charge, committed to delivering the best, most innovative and user-friendly platform for clients, consumers, and food partners. Our technology-driven solutions redefine the dining experience, making it efficient, transparent, and deeply satisfying for all stakeholders”. said, Vikash Chandra, Founder of Bon-Cuisine.

The company is currently following a path of expansion, with intentions to reach Tier 2 cities and potentially venture into international markets in the coming years.

Its steadfast dedication to providing customized solutions and staying at the forefront of technological advancements positions it well for continuous growth and a leadership role within the industry.

Mayur Hola, the CEO of the hospitality brand OYO, has joined the food and beverage platform Culinary Brands as its chief marketing officer (CMO). The Italian luxury coffee company Lavazza and the US sandwich chain Subway are both owned by Culinary Brands.

Hola formerly served as SVP Global Brand at the hotel brand OYO before joining Culinary Brands. The tech-hospitality unicorn changed under his direction into a widely recognised brand. Hola is one of the most creative marketers in the business, and it has received recognition from marketing, effectiveness, and strategic organisations including WARC, Jay Chiat, and the Effies.

This is an interesting step in the QSR area in particular and the marketing industry generally due to Hola's capacity to generate growth by strategically pivoting a business and a brand and developing campaigns that go viral.

Everstone agreed to become Subway's master franchisee for Bangladesh, India, and Sri Lanka last year. In Bangladesh, India, and Sri Lanka, Everstone wants to open roughly 2,000 Subway locations. Additionally recently, Culinary Brands agreed to an exclusive licence for the Lavazza brand in India. Additionally, it purchased a sizable majority stake in Fresh & Honest Cafe Limited from Lavazza Group (F&H).

As a result, Culinary Brands' expanding portfolio of food and beverage brands now includes the two worldwide brands Subway and Lavazza. In a separate business with the American behemoth, Everstone also runs Burger King in India.

Voice-first culinary AI Tinychef co-founded by celebrated chef Sanjeev Kapoor and Bahubali Shete has announced the appointment of two new members to its core team, thereby strengthening its management team.

Saakshi Jain joins the team as CMO and will now look at Global Marketing while Rakesh Edavalath joins the team as GM and will take care of overall app & smart speaker product.

This announcement follows the recent development of Tinychef acquiring Zelish, of whom both Rakesh and Saakshi were Co-Founders of.

In her new role, Saakshi Jain will look at the marketing, branding and growth for Tinychef in its Indian, US & Canadian markets, along with helming the responsibility for all communication to its internal and external stakeholders. Whereas, Rakesh will be responsible for building & developing the product on both App & Smart Speaker devices.

“Tinychef’s acquisition of Zelish comes at an exciting time as we continue to break new ground with our strengths together and expand our user base giving them access to a lot more recipes and an enhanced experience not only on the app but also on AI-powered smart speakers,” shared Chef Kapoor.

Tinychef offers everything from automatic meal planning and 1-click grocery shopping to voice-guided cooking and works in sync with connected appliances. It also converts recipe content into branded conversations on Amazon Alexa and Google Home smart speakers.