- August 18, 2021 / 7 min readA part of Tata Consumer Products, Tetley the 2nd largest tea brand globally, is a British icon with a heritage of more than 180 years.
One of the world’s most loved tea globally, Tetley is disrupting the green tea category in India with a unique innovation-Tetley Immune with the goodness of antioxidant rich green tea that now comes with added vitamin C.
Tetley Green Tea Immune is available in four exciting variants, (Classic, Lemon & Honey, Ginger Mint & Lemon and Mango variant), to ensure rejuvenation in every sip. It is available across channels online and offline.
As part of the new communication, the brand has launched a new TVC encapsulating #LagoBaaharSeFitAurAndarSeBhi.
A part of Tata Consumer Products, Tetley the 2nd largest tea brand globally, is a British icon with a heritage of more than 180 years.
The new TVC reminds that fitness is not just about feeling fit on the outside, but feeling fit from inside too, thereby bringing the relevance of Tetley Immune Green which offers the goodness of green tea with the immunity power of added Vitamin C.
“Tetley is amongst the first player in India’s green tea segment. With understanding that ‘immunity’ has gathered strong relevance in the current pandemic, our sharp focus is to cater to emerging new trends in the wellness segment. With this innovation we are revolutionising the green tea category with a mission to empower consumers with fit lifestyles choices,” said Puneet Das, President - Packaged Beverages (India and South Asia), Tata Consumer Products.
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