Tata Starbucks Strengthens Marketing Leadership with Mitali Maheshwari’s Promotion

Tata Starbucks, the 50:50 joint venture between Tata Consumer Products and Starbucks Coffee Company, has promoted Mitali Maheshwari to Director – Product & Marketing. She announced the elevation through a LinkedIn post, taking on the role after serving as the company's Head – Product & Marketing since April 2024.

"I'm happy to share that I've been promoted to Director – Product & Marketing at Tata Starbucks India!" Maheshwari wrote in her post.

Reflecting on her experience with the coffee chain, she said, "What started as a dream job has become an incredible opportunity to turn that passion into purpose working alongside an A-team of incredibly talented colleagues to build great products for the many Indias within India, tell authentic stories that connect with consumers, create meaningful experiences and, ultimately, drive impact on both brand and business."

Before joining Tata Starbucks, Maheshwari spent nearly a decade at Red Bull India, where she held leadership roles across consumer collecting and brand management. She also served as Head of Brand Marketing for nearly two years. Earlier in her career, she worked in account management at DDB Mudra Group.

Maheshwari brings 14 years of experience in consumer marketing, with a background in brand campaigns, product development and customer experience strategy. Her expanded role at Tata Starbucks places her at the helm of product and marketing functions as the coffee chain continues to develop its offerings and consumer engagement in India.