Chef Anuj Wadhawan is a young chefpreneur who aims at balancing the taste and business of his venture Ah So Yum, a Pan Asian Delivery service, running successfully in Delhi/NCR since 2019.
Kotak Mahindra Capital Company, Morgan Stanley India Company Pvt Ltd and Credit Suisse Securities (India) Pvt Ltd are the global coordinators and book running lead managers to the issue.
They deliver all across Delhi NCR directly through their website and has also collaborated with food aggregators like Zomato and Swiggy for greater customer convenience.
This not only includes utilising the restaurant’s existing resources, from its 650 sq ft space, head chefs to R&D teams and vendor management teams, they will also post launch support of marketing, ads, aggregator relationships, finance and accounting.
The company expects contribution of food and beverages to its revenue to increase from 19 per cent in the previous fiscal to up to 35 per cent in future.