The first phase of the partnership was completed in the eastern region of India where up to 1 lakh outlets of Parle Products have been roped in by Manpasand Beverages.
Yellow Tie Hospitality plans to open 55 outlets 25 for Health Juice and 15 each for Umraan and Wok This Way – across the three brands by the end of 2018.
If successful, Patanjali gets a firm foothold in the cooking oils business where Adani, through its partnership with Wilmar, Emami and Godrej are established players.
The partnership allows consumers to choose from several payment options such as PhonePe Wallet, UPI (Unified Payment Interface), Credit and Debit cards to pay for their food orders on Foodpanda.