McDonald™s customers for years have asked the company to sell breakfast items past the traditional 10:30 a.m. cutoff, but the challenges of cooking Egg McMuffins alongside Big Macs deterred the company.
The agreement will also help the burger chain compete with Subway which already has over 78 franchises in the region and is dominating McDonald\'s in the number of global restaurants.
Other fast food secret menus include fried chicken giant KFC, its Yum! Brands sister restaurants Taco Bell and even Subway, as all of these have been recently revealed to be in on this new trend.
The company is implementing a turnaround plan, which includes reorganizing business units, selling restaurants to franchisees and cutting costs in a bid to turn the chain into a progressive burger company.