Last year, McDonald™s revenue fell 2.4 per cent to $27.44 billion as net income dropped 15 per cent to $4.76 billion. The new sirloin burgers will be priced around $5.
However, consumer needs and preferences have changed, and McDonald\'s current performance reflects the urgent need to evolve with today\' consumers, reset strategic priorities and restore business momentum.
All of these actions are the latest steps in McDonald\'s USA's journey to evolve its menu to better meet the changing preferences and expectations of today\'s customers.
McDonald\'s and its roughly 3,000 US franchisees are fighting to break a long streak of lackluster sales that has made it virtually impossible to boost prices.
The drive-thru restaurant reflects best-in-class design and offers a range of amenities and services unique to McDonald\'s restaurants around the world.
McCafe, which was introduced in India in October 2013 is opened within a McDonald\'s outlet. At present Hardcastle operates 192 McDonald\'s outlets in west and south India.
McDonald's and Starbucks have suspended business at select locations in the Wuhan area, the capital at the Hubei province, in hopes of preventing the virus’ spread.