Swiggy has started a pilot programme for business-to-business food-aggregation offering loosely called Swiggy Café or Swiggy Food Court that digitises corporate cafeterias.
The commercial revolves around a little girl who, irked by the tension between her father and grandfather, uses her grandfather’s love for Alpenliebe to bring the duo closer.
The Bengaluru-based firm was among the largest advertisers in the FMCG category during the recently concluded India Premier League (IPL), spending Rs 10 crore on television advertising.