Third Wave Coffee, one of India’s leading premium coffee and beverage chains, has expanded its menu with the official launch of Bobbles—a dedicated range of bubble tea now available at all its outlets nationwide. This marks an evolution of the brand’s earlier seasonal boba-inspired experiments, which quickly gained popularity and created demand for a more extensive offering.
The new Bobbles lineup includes nine flavours, catering to customers who enjoy either popping boba or chewy boba, aligning with changing preferences throughout the day. This move is part of Third Wave Coffee’s broader focus on innovation in the food and beverage category, aimed at offering variety, personalization, and experiences that appeal to millennial and Gen Z consumers.
According to industry estimates, India’s bubble tea market is projected to more than double by 2033, driven by demand for global flavours and more socially engaging beverage options. Third Wave Coffee’s foray into this segment underscores its positioning as a beverage-first café chain, accommodating diverse tastes beyond coffee.
"The response has been phenomenal," said Anirudh Sharma, Co-founder, Third Wave Coffee. "While coffee is at our core, we’ve always seen ourselves as a beverage-forward brand. Our goal is to stay relevant to all kinds of consumers in our community, whether they start their day with a strong brew or prefer something playful in the evening. The same guest who walks in for their morning coffee might come back later for a different kind of indulgence. The love and enthusiasm from our community pushed us to explore this category further. With our new range, we’re introducing exciting flavours and chewy boba — adding more texture, more fun, and more indulgence to every cup. This launch is another step in our ongoing journey to innovate and craft memorable beverage experiences."
The Bobbles menu is split into two categories:
This expansion enables Third Wave Coffee to target multiple dayparts and customer segments, offering both light, fruity beverages and indulgent, textured milk-based options — setting a new standard for bubble tea culture in India.
Copyright © 2009 - 2025 Restaurant India.